Posts by Alex Theuma
How to win with content marketing in 2019
On the latest episode of the SaaS Revolution Show, we speak with Alison Murdock, CMO of SocialChorus, a platform for planning, creating, publishing, and measuring employee communications. Alison has spent the last 25 years in Silicon Valley working in a variety of media and SaaS companies. She started her career wanting to be a writer…
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How vulnerability made Liam Boogar-Azoulay a better SaaS executive
On this month’s episode of the Struggle, Alex Theuma speaks with Liam Boogar-Azoulay, Head of Marketing at MadKudu, a predictive lead scoring solution for SaaS companies. Liam has had somewhat of an unusual path professionally and personally. When everyone was moving to Silicon Valley, he moved away from it, landing in Paris. While most people…
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How to make the right hiring decisions to support growth
On this week’s episode of the SaaS Revolution Show, we talk with SaaStock East Coast speaker Eran Ben Shushan. He is co-founder and CEO of Bizzabo, a holistic event management platform, and shares how to make the right hiring decisions as a company grows. Originally from Tel Aviv, Israel, Eran moved to New York, three…
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The one thing all SaaS founders need for success
Since the first SaaStock conference in 2016, I have often gravitated towards glorifying founders; their successes and lifestyles. I have not been alone in this. Founders achieve hero status in our culture for the effort they put in building and growing their companies. Yet it is becoming increasingly clear to me, and the industry as…
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A six-year bootstrapped journey through the Plateau of Doom and back
On this month’s episode of The Struggle, we speak with Janna Bastow, Co-Founder and CEO of ProdPad, a SaaS platform for product management that helps product managers develop product strategy. It took Janna about a week on the job as a product manager to realize that she didn’t have the tools necessary to do her…
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Botify’s growth trajectory on the way to $15M in ARR
On this week’s episode of the SaaS Revolution Show, we are bringing you the Growth Stage fireside chat Nathan latka had with Adrien Menard, CEO and Co-Founder of Botify. Adrien unravels a host of interesting data behind Botify’s growth – when they became profitable, what is their ACV and net churn, how their sales and customer success…
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[Radio Hour] 5 reasons you have to start talking with customers now
To mark the launch of our fourth flagship conference, SaaStock19, we are bringing a special radio hour episode collating the wisdom from 5 speakers we hosted at SaaStock18, who will be joining us again at SaaStock19. We have gathered tactical advice from Patrick Campbell, CEO and founder of ProfitWell, April Dunford, Founder of Ambient Strategy,…
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Europe’s Largest SaaS Conference: 4,000 attendees, 150 speakers, 40+ hours of content
We’re excited to announce the launch of SaaStock19, our fourth global flagship conference, taking place once again in the city of Dublin. We’ll bring 4,000+ SaaS founders, executives, and investors together for three days of intensive knowledge and networking, all in the name of traction, growth, and scale. We founded SaaStock because the SaaS industry…
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How to conquer and win the Asian market
On this week’s episode of the SaaS Revolution Show, we host with Hande Cilinger, Co-founder and CEO of Insider, a Growth Management category creator, hailing all the way from Singapore. Originally Turkish, Hande divides her time between Turkey, Singapore, and 17 other Insider offices, in order to manage what has become a 400-people company. Started…
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What 15 SaaS companies taught Jakob Marovt about succeeding (or not) in SaaS
On this month’s episode of The Struggle, we host Jakob Marovt, a serial SaaS product builder and Growth consultant. In the last 10, years he has worked for and with around 15 SaaS companies, co-founding one of them – Pipetop. In the process he has learned what succeeding in SaaS looks like. A computer science…
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