Bootstrapping a SaaS business from Gran Canaria1 min read

rsz_screen_shot_2017-08-09_at_32931_pm_750_424_80

Carlos Hernandez, founder of Quaderno built one of the very first SaaS businesses in Spain, back in 2004.

As he did, three myths about building a successful SaaS company kept nagging him, which he never seemed to fall for. He debunks all three of them in this session, recorded at SaaStock on Tour in Barcelona.

Myth Number 1 – You have to be based in a big city to succeed with your SaaS

Not really. Carlos spends his winters in Gran Canaria and the rest of the year does the whole Digital Nomad thing (he will be in Dublin, September 18-20). With 850 customers from 38 countries, his company Quaderno does not seem to need big city lights to operate. That said, the location did determine how he designed his business, bootstrapping being a key prerequisite (no investors on Gran Canaria yet). As he puts it “Nothing is better than living in the place that makes you happy.”

Myth Number 2 – You have to get funded

Not really. Especially if you are the kind of company Quaderno is – a SaaS company that is growing smart, not fast. With a 100% customer focus and minimal idea how to fundraise, Carlos opted for the bootstrapping way and became profitable a year after starting up.

Myth 3 – You have to work as much as possible

Not really. Carlos and everyone else in Quaderno work for five hours a day, 25 hours a week. No meetings, phone calls, coffee breaks or distraction during that time, just focus. It has worked out just fine for the past ten years. And has included a lot of after work surfing.

Watch the full video to find out how he attains this dream:

Category creation Mark Organ April Dunford

Confessions of a serial billion $ category creator

One of the last sessions at SaaStock18 was a bonus one that brought a double dose of Canadian accents – April Dunford in conversation with Mark Organ. Even though they spoke at 420 on the day weed was legalized in Toronto, the topic they covered on the day was category creation. You are listening to…

SaaS Conference

Taking the pain out of conferences

Conferences can be a drag. You land at 6am, jetlagged and grumpy, fight your way through passport control, and (as long as the airport haven’t lost your bags), make your way straight to the venue in a surge price Uber. The venue is overwhelming, the WiFi is painfully slow, and you just missed that one…

content marketing Alison Murdock

How to win with content marketing in 2019

On the latest episode of the SaaS Revolution Show, we speak with Alison Murdock, CMO of SocialChorus, a platform for planning, creating, publishing, and measuring employee communications. Alison has spent the last 25 years in Silicon Valley working in a variety of media and SaaS companies. She started her career wanting to be a writer…