In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Adam Robinson, founder & CEO of, who shares his lessons from when a bootstrapper tries to grow like a venture backed company.


“The word bootstrap mostly describes ‘okay, I got it to 3 million, it’s making a million and a half bucks. I don’t have a lot of employees, I don’t have a lot of problems, this is great’. The problem is like, most of those companies are actually just slowly dying. But what creating companies like that can allow you to do is you get it to that; you get somebody else running it, and then you try to tinker around and like, make another one. By the time you’re like, ‘oh, this is working, I’m actually going to focus on it’, It ends up being bigger than the last one.”


Alex shares:

  • His 10 year stint working “The Big Short”
  • Equating entrepreneurship with being able to be present
  • Hustle meets reality: why five years went by before he paid himself a dollar
  • Churn dynamic and financial discipline
  • The most capital efficient way to spread awareness in your buyers
  • The art of getting unstuck and the entrepreneurial cycle

and more!


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