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LATEST FROM THE BLOG

Real SaaS Revolutionaries: Scott Cowley and Ben Murray

By Emily Byford | December 4, 2020

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll…

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LATEST PODCASTS

How to raise your Seed funding round with Sarah Nöckel, Northzone

By Emily Byford | December 3, 2020

Sarah Nöckel, Seed Investment Manager at Northzone joins Alex Theuma on The SaaS Revolution Show. Sarah is responsible for Northzone’s Seed investments, and previously she was a B2B SaaS investor at Dawn Capital. She joins The SaaS Revolution Show to talk all things relating to Seed funding: how to reach out and build relationships with VCs at Seed stage, advice for pitching remotely over Zoom, and who are the right people to send to your pitch meetings. Listen on to…

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ALL POSTS

Real SaaS Revolutionaries: Scott Cowley and Ben Murray

By Emily Byford | December 4, 2020

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we…

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How to raise your Seed funding round with Sarah Nöckel, Northzone

By Emily Byford | December 3, 2020

Sarah Nöckel, Seed Investment Manager at Northzone joins Alex Theuma on The SaaS Revolution Show. Sarah is responsible for Northzone’s Seed investments, and previously she was a B2B SaaS investor at Dawn Capital. She joins The SaaS Revolution Show to talk all things relating to Seed funding: how to reach…

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Four Steps to Attract, Identify and Hire A Players for your SaaS Startup

By Emily Byford | December 2, 2020

One of the biggest barriers to startup growth is hiring: “The Series A crunch may be tough but the talent crunch is brutal. I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. Just like fundraising, it’s very competitive. It takes…

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Real SaaS Revolutionaries: Mike Robinson and Veronika Vebere

By Emily Byford | November 27, 2020

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we…

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The Blueprint to building a successful SaaS company: Insights from Godard Abel & Jacco Van Der Kooij

By Emily Byford | November 26, 2020

Jacco Van Der Kooij, CEO of Winning by Design, and Godard Abel, CEO of G2 join Alex Theuma on The SaaS Revolution Show. Jacco and Godard are two of the speakers at SaaStock’s brand new Blueprint event, taking place on December 15, to provide the Blueprint to help SaaS CEOs…

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Brand-building, category creation and AMA with Anthony Kennada, CMO, Front

By Emily Byford | November 23, 2020

SaaStock Engage offers a membership for SaaS Founders to connect with peers, learn from experts, and supercharge your growth. Membership includes regular online events led by SaaS subject matter experts, functional leaders, and fast-growing CEOs. We were delighted to welcome Anthony Kennada – CMO at Front and previously CMO at…

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Real SaaS Revolutionaries: Benjamin Dell

By Emily Byford | November 20, 2020

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today’s Real…

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Moving your company upmarket with LB Harvey, Front

By Emily Byford | November 19, 2020

LB Harvey, CRO at Front joins Alex Theuma on The SaaS Revolution Show to talk about moving from a bottoms-up adoption model to up-market growth. She also shares her journey from Intercom to Front: she led the customer-facing teams that grew Intercom from $40 million to $200 million in revenue…

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Getting started with growth marketing in the Asia-Pacific region

By Emily Byford | November 17, 2020

A 2020 report by Salesforce Datorama (Marketing Intelligence Report: Asia-Pacific) found that approximately 94% of respondents have shifted priorities to focus on marketing-led growth within the last year. “While traditional marketing continues to play an important role within Asia-Pacific, there is an overwhelming sense that marketers are embracing a growth…

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‘And the winner is…’ The SaaStock EMEA Startup Pitch Competition 2020

By Gabriel Pizzolante | November 17, 2020

SaaStock’s Startup Pitch Competition is the perfect opportunity for up-and-coming startups to get in front of SaaS experts and big-name VCs. And while we haven’t been able to get together in person this year, the Startup Pitch Competition at SaaStock EMEA Online proved a huge success. How does the Online…

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What makes a great startup pitch: Fundraising FAQs with Jennifer Vancini

By Emily Byford | November 12, 2020

Jennifer Vancini, General Partner at Mighty Capital joins Alex Theuma on The SaaS Revolution Show to talk all things startup fundraising. Mighty Capital invests in ‘early growth’ companies, at Series A and Series B stages—that is, after companies have already achieved some level of product-market fit, and are looking to…

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How to prepare your SaaS company for global expansion

By Emily Byford | November 10, 2020

As SaaS companies grow, it becomes increasingly important to identify expansion opportunities and develop strategies and scalable processes to support them. Some companies move upmarket and start selling to the enterprise where they’d previously sold to SMBs. Some take the opposite approach and move downmarket. Others move into new verticals. …

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Building your SaaS company’s growth function with Elena Verna

By Emily Byford | November 5, 2020

Elena Verna (Growth Advisor, EIR at Reforge and previously interim CMO at Miro) joins Alex Theuma on The SaaS Revolution Show. She talks to Alex about building out a growth function within startups and scale-ups, and how growth teams fit in to the wider business. Elena shares her experiences based…

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Why Choose AWS for your SaaS Platform?

By Emily Byford | November 3, 2020

This is a guest blog post by Jon Topper, Founder and CEO at The Scale Factory, a cloud infrastructure consultancy based in London, UK and AWS Advanced Consulting Partner. Jon Topper delivered a lightning talk at SaaStock Remote 2020, which you can watch now. If you’re building a new SaaS…

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Key Takeaways from SaaStock EMEA: Our Keynotes, Summarised

By Emily Byford | October 30, 2020

This year we’ve fast-tracked into a new way of working, globally. One thing the world has learned this year is that SaaS companies are a key component to helping employees work remotely during the pandemic, and beyond. Unsurprisingly, this was one of the key themes that ran through all the…

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Marketing in times of crisis with Meagen Eisenberg, CMO, TripActions

By Emily Byford | October 29, 2020

Meagen Eisenberg (CMO, TripActions) joins Alex Theuma on The SaaS Revolution Show. Before joining TripActions, she was CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Meagan talks to Alex about how TripActions has pivoted and adapted in an industry that’s been hard-hit by the…

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Discover SaaStock APAC Online: November 23-24 2020

By Alex Theuma | October 26, 2020

We know times are tough for many companies – and people – throughout the industry and around the world. We can’t get together in-person right now, but we believe it’s so important that we come together to keep learning, inspire one another and continue building our companies. So on November…

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Building a 10X Company Culture with Darren Chait, Hugo

By Emily Byford | October 22, 2020

Darren Chait leads growth and operations for Hugo, a connected meeting notes software company. He and the Hugo team are on a mission to reconnect the way we meet to the way we work. He co-authored the book 10X Culture, and joins Alex Theuma in this episode of The SaaS…

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Advanced SaaS Metrics – Accounting for Upsell

By Alex Theuma | October 20, 2020

This is a guest post by Phil Edmondson-Jones, Principal at Oxx. Oxx is a specialist SaaS investor, backing Europe’s most promising B2B SaaS scale-ups from Series A and beyond. Want more insights from the Oxx team? Phil’s colleague Mikael Johnsson joined The SaaS Revolution Show in September 2020. B2B SaaS…

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What does the future hold for the subscription economy? with Tien Tzuo, Zuora

By Emily Byford | October 13, 2020

Tien Tzuo (CEO, Zuora) joins Alex Theuma on The SaaS Revolution Show. They’re looking at what the future holds for the subscription economy. Tien also shares how he prioritises learning, to become the best CEO he can be, as well as the biggest lessons he’s learned from this challenging year.…

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Sean Ellis: How to rapidly scale growth

By Emily Byford | October 8, 2020

Sean Ellis (author of Hacking Growth, marketing and growth leader at 5 billion-dollar companies: Dropbox, LogMeIn, Uproar, Eventbrite, and Lookout) joins Alex Theuma on The SaaS Revolution Show. They’re talking how to rapidly scale growth – from when is the right time for a startup to really focus on ‘growth’,…

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25 Incredible Startups You’ll Meet at SaaStock EMEA Online

By Alex Theuma | October 7, 2020

In just a few days we’re bringing together the SaaS leaders of Europe, Middle East and Africa for SaaStock EMEA Online: four days dedicated to helping SaaS companies adapt to the changing landscape, survive these tough times, and thrive again in the future. For SaaS startups, we know this has…

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5 cost-effective steps to define buyer personas for your SaaS startup

By Emily Byford | October 7, 2020

This is a guest post written by Rayed Chaudhry, Co-founder of Orion, the official digital agency partner of SaaStock. Rayed is passionate about growing businesses and interested in implementing unique digital campaign tactics to help SaaS companies achieve growth. Prioritizing product-market fit is crucial for all businesses, SaaS or not. …

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8 ways to network at SaaStock EMEA Online

By Emily Byford | October 6, 2020

Networking is one of the most important parts of going to a conference. There’s no better way to meet new people, make new connections, and build your network. At SaaStock EMEA we want to give you those opportunities – just like at an in-person event – so we’ve got lots…

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