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LATEST FROM THE BLOG

What makes a great startup pitch?

By Jessica Ramesh | June 15, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “We want to understand what the…

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LATEST | HIRING & CULTURE

How to attract top talent

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LATEST | DIVERSITY & INCLUSION

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LATEST PODCASTS

How to Massively Improve Non-Paid Visitation – Kipp Bodnar, Vidya Peters & Jillian Ryan

By Jessica Ramesh | June 10, 2021

In this talk, Kipp Bodnar (CMO, HubSpot) and Vidya Peters (CMO, Marqeta) run through the most valuable strategic and technical plays to hack your way to a multi-billion dollar valuation by driving enormous increases in non-paid visitation. Watch now on SaaStock TV, or listen to the audio-only version below: Listen to the audio now:

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ALL POSTS

What makes a great startup pitch?

By Jessica Ramesh | June 15, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “We want to understand what the product is solving and that it’s generating the benefit to the customer, but we don’t need to know all the bells and whistles”, said Jennifer…

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How to Massively Improve Non-Paid Visitation – Kipp Bodnar, Vidya Peters & Jillian Ryan

By Jessica Ramesh | June 10, 2021

In this talk, Kipp Bodnar (CMO, HubSpot) and Vidya Peters (CMO, Marqeta) run through the most valuable strategic and technical plays to hack your way to a multi-billion dollar valuation by driving enormous increases in non-paid visitation. Watch now on SaaStock TV, or listen to the audio-only version below: Listen…

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How to attract top talent

By Jessica Ramesh | June 8, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. Building your dream team does not happen overnight. Before you can even think about creating a high performing team, you first have to put the right teams together. And finding and…

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Bootstrapping vs. VC Funding. Which is the Best Path to Scale? – with Nathan Latka, Chris Savage, Mads Fosselius

By Jessica Ramesh | June 3, 2021

To get your SaaS company off the ground, you need financing. Yet, whilst VC funding can accelerate growth, it comes with expectation – and giving too much equity away reduces your freedom. Equally, although bootstrapping gives you more decision-power and profit-focus, it can be a lonely, slow road. So, should…

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The state of email deliverability in SaaS in 2021: what you need to know

By Kinga Edwards | June 2, 2021

How many of your emails never make it to the recipients? A ReturnPath report from 2017 estimated the average email deliverability to be about 80%. This means that of every 100 messages you send, around 20 don’t get delivered to your customers let alone persuade them to take the desired…

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How to build an Outbound Sales Strategy in 60 days, with Bastiaan Janmaat

By Jessica Ramesh | June 1, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. Many startups don’t have a sales rep so they invest in content marketing and other means to generate inbound sales.  Outbound sales is almost never considered as it “can be intrusive, so…

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Raising the Bar to Meet (and Exceed) Customer Experience Expectations

By Jessica Ramesh | May 28, 2021

This is a sponsored post by Aircall. Subscription-based products offer great incentives to consumers. For one, no customer is required to live unhappily with a product that’s subpar or ill-fitting for their needs. At least not for too long. On the other hand, the companies themselves must compete fiercely for…

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Leveraging Product-Led Growth to Go Global: Challenges & Opportunities

By Jessica Ramesh | May 27, 2021

Many of the fastest-growing SaaS companies in the world are product-led – think Zoom, Slack and Calendly. In 2019, Auth0 became Argentina’s 5th unicorn. The secret to their success? A product-led, global growth strategy. In conversation with Alexander Busse, Partner at NXTP Ventures, Matias Woloski, Co-Founder & CTO of Auth0…

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The Secret to a Good Hire, with Dan Martell, SaaS Academy

By Jessica Ramesh | May 25, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. How do you avoid making a bad hire? The rule is to: “Hire on attitude”, according to Dan Martell, Founder of SaaS Academy. What to tactically look for in interviews, especially…

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SaaStock Local Talks #5: interview with Viktor Vanek [CloudTalk]

By Kinga Edwards | May 21, 2021

SaaStock Local Talks are interviews we at Brainy Bees carry out with people who live and breathe SaaS. Over these virtual coffees, we’ll discuss everything SaaS related. The fifth interview features Viktor Vanek, co-founder of CloudTalk. You are Viktor Vanek and you are… the co-founder of CloudTalk — the modern cloud-based phone…

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Sustainable Growth in SaaS using Data and Pricing, with Paul Lynch, Chargify

By Jessica Ramesh | May 20, 2021

Paul Lynch, CEO of Chargify, is this week’s guest on the SaaS Revolution Show to discuss sustainable growth in SaaS using data and pricing. Paul discusses: Why Sustainable growth is the policy he’s always adopted? Why any issues you may have with your investment partner could be prevalent as you…

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Why your Average Return Per User (ARPU) matters, with Patrick Campbell, ProfitWell

By Jessica Ramesh | May 18, 2021

Let’s demystify pricing. “Everything you’re doing is driving a human being to a point of conversion or justifying the product or the price” – said Patrick Campbell, Founder & CEO of ProfitWell, at a recent SaaStock Founder member event. What we see very often is businesses fixating on an actual…

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SaaStock Local Talks #4: interview with Rafal Muszynski [Harmonizely]

By Kinga Edwards | May 14, 2021

SaaStock Local Talks are interviews we at Brainy Bees carry out with people who live and breathe SaaS. Over these virtual coffees, we’ll discuss everything SaaS related. The fourth interview features Rafal Muszynski, CEO of Harmonizely. You are Rafal Muszynski and you are…  the founder at Harmonizely. I’m a software…

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Product Market Fit, with Matt Lerner

By Jessica Ramesh | May 13, 2021

Matt Lerner, Founder & CEO of Startup Core Strengths, is this week’s guest on The SaaS Revolution Show to share insights on product market fit (PMF). Learn: What you need to think about as a founder to get to product market fit Why you need to focus the entire team…

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How to Price SaaS with Paul Lynch, Chargify

By Jessica Ramesh | May 11, 2021

You don’t want anything getting in the way of attracting new customers, especially not price. Many businesses focus a lot of their time, resources and efforts around their marketing funnel, around their sales funnel, around their general organisational charts. Pricing, specifically to win within SaaS, is under-invested. There’s no one-size-fits-all…

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SaaStock Local Talks #3: interview with Gaetano Caruana [EarlyParrot]

By Kinga Edwards | May 6, 2021

SaaStock Local Talks are interviews we at Brainy Bees carry out with people who live and breathe SaaS. Over these virtual coffees, we’ll discuss everything SaaS related. The third interview features Gaetano Caruana, CEO of Early Parrot. You are Gaetano Caruana and you are…  the founder at EarlyParrot. EarlyParrot helps…

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Lessons in building an EUnicorn to $1.7Bill Valuation, with Hannor Renner, Personio

By Jessica Ramesh | May 6, 2021

Hanno Renner, Founder & CEO of Personio, is this week’s guest on The SaaS Revolution Show to share lessons in building a unicorn to a $1.7bn valuation. Hanno shares his go-to-market strategy, what he enjoys most about being a founder, and more. Listen to the audio now:

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8 Dos and Don’ts for SaaS Startups

By Jessica Ramesh | April 30, 2021

Many SaaS startups make mistakes in their initial years of doing business, and that sets a foundation for how they continue to do business. Whether you’re a founder, sales leader, or product specialist – everybody makes mistakes. But if you’re equipped with the right knowledge from the get-go, those mistakes…

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SaaStock Local Talks #2: interview with Bohumil

By Kinga Edwards | April 29, 2021

SaaStock Local Talks are interviews we carry out with people who live and breathe SaaS. Over these virtual coffees, we’ll discuss everything SaaS related. The second interview features Bohumil Pokstef, CEO of Kontentino, a social media management & workflow tool for marketers and marketing agencies. You are Bohumil and you…

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How to get Sales and Marketing Aligned with Mike Weir, G2

By Jessica Ramesh | April 29, 2021

Mike Weir, CRO of G2, is this week’s guest on The SaaS Revolution Show. Mike shares how he led marketing organisations, and now sales organisations. He shares his experience, how he became CRO at G2 almost a year ago after being at LinkedIn for 8 years, and how to build a…

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SaaS Marketing – 7 Strategies For Profitable Google Ads

By Jessica Ramesh | April 28, 2021

This is a guest post written by Rayed Chaudhry, Co-founder of Think Orion, the official digital agency partner of SaaStock. Rayed is a marketing expert with over a decade of experience working with both agency & client-side to help SaaS businesses scale. Do you find running profitable Google Ads campaigns…

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SaaStock Local Talks #1: Why should SaaS start thinking about pricing now

By Kinga Edwards | April 28, 2021

SaaStock Local Talks are interviews we carry out with people who live and breathe SaaS. Over these virtual coffees, we’ll discuss everything SaaS related. The first interview featured Maciej Wilczynski, CEO of ValueShips, to discuss what he knows best – SaaS pricing. In your face question, why you’re so hyped…

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Lessons from Zero to IPO, with Henry Schuck, ZoomInfo

By Jessica Ramesh | April 22, 2021

Henry Schuck, Founder & CEO of ZoomInfo, is this week’s guest on The SaaS Revolution Show. Henry talks about the importance of a work-life balance and what it really means, how he embraced the experience of being customer-facing from demos to closing deals, and more. Watch now, or listen to the…

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Charting the Journey of Paddle from Zero to $10mill ARR, with Christian Owens, Paddle

By Jessica Ramesh | April 15, 2021

Christian Owens, CEO of Paddle, is this week’s guest on our Zero to Ten series, on The SaaS Revolution Show. In this episode of our podcast, Christian shares his journey to achieving $10mill ARR, and more. Watch now, or listen to the audio-only version below: Listen now:

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