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LATEST FROM THE BLOG

How to build a massive SaaS business selling to SMEs

By Jessica Ramesh | July 27, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Churn is the single most important…

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LATEST PODCASTS

Lessons from 47 leaders in Growth, with Arthur Nobel (Knight Capital)

By Jessica Ramesh | July 22, 2021

In this week’s episode of the SaaS Revolution Show, SaaStock’s Alexander Theuma is in conversation with Arthur Nobel, Principal at Knight Capital. Arthur shares lessons he’s learnt from 47 leaders in growth. Arthur shares: ✅ Findings of raising between Series A to C ✅ Strategic vs internal challenges SaaS companies are facing about scaling ✅ The importance of a scaling roadmap and more! Watch now, or listen to the audio-only version below:  Listen to the audio now:

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ALL POSTS

How to build a massive SaaS business selling to SMEs

By Jessica Ramesh | July 27, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Churn is the single most important metric in any recurring revenue business. That applies to enterprise, consumer, and SME”, said Mark MacLeod, Coach, Advisor and Investor, on SaaStock’s Dublin stage. Just take…

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Lessons from 47 leaders in Growth, with Arthur Nobel (Knight Capital)

By Jessica Ramesh | July 22, 2021

In this week’s episode of the SaaS Revolution Show, SaaStock’s Alexander Theuma is in conversation with Arthur Nobel, Principal at Knight Capital. Arthur shares lessons he’s learnt from 47 leaders in growth. Arthur shares: ✅ Findings of raising between Series A to C ✅ Strategic vs internal challenges SaaS companies…

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How to scale your SaaS Business with a Self-Service Knowledge Base

By Jessica Ramesh | July 21, 2021

This is a sponsored post by Kovai.co. SaaS businesses encounter many problems as they scale, but one of the crucial problems to have is too many customers. Usually, when a business is just starting out they take pride in helping each individual customer personally. However, this strategy is not a…

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Deconstructing the Raise with Andy Bruckschloegl, CEO of Ryte

By Jessica Ramesh | July 20, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Fundraising isn’t about scaling… it’s about building a good relationship“, said Andy Bruckschloegl, CEO of Ryte, in SaaStock’s Deconstructing the Raise Show. Sending an extensive extended pitch deck, as a follow…

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SaaStock Local Talks #7: interview with Marc Prempain [ViiBE]

By Kinga Edwards | July 20, 2021

SaaStock Local Talks are interviews we at Brainy Bees carry out with people who live and breathe SaaS. Over these virtual coffees, we’ll discuss everything SaaS related. The seventh interview features Marc Prempain, CEO of ViiBE. You are Marc Prempain and you are… the co-founder and CEO at ViiBE. How…

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Growth & Marketing tips, with Ryan Bonnici, CMO of Whereby

By Jessica Ramesh | July 15, 2021

In this episode of The SaaS Revolution Show, Ryan Bonnici, CMO of Whereby and one the best CMOs in SaaS, speaks with SaaStock’s Alexander Theuma to share tips around growth and marketing. Ryan shares: His journey through different areas of marketing to becoming a CMO Moving from G2, valued at…

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Double your conversion rates, double your ARR.

By Jessica Ramesh | July 13, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Your website is at the heart of how you end up making conversions”, said Dev Basu, CEO of Powered by Search, in SaaStock’s Founder Members workshop. Why does your founding team…

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Overcoming the odds of being a technical founder, bootstrapper and single founder to build a $10mill ARR SaaS business

By Jessica Ramesh | July 8, 2021

In this episode of The SaaS Revolution Show, Saravana Kumar, CEO & Founder of Kovai, speaks with SaaStock’s Alexander Theuma to deep dive into overcoming the odds of being a single, bootstrapped founder to build a successful SaaS business. Saravana shares: Why he’s made the choice to be all three…

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How to approach the right VCs

How to Approach the Right VCs

By Jessica Ramesh | July 6, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Don’t speak to investors too early”, said William McQuillan, Partner at Frontline Ventures, in SaaStock’s How-To Series. You often see founders approaching investors way before they are ready to fundraise. Shift…

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The ultimate guide to key metrics that drive growth for your SaaS company

By Jessica Ramesh | July 5, 2021

This post is by DesignWithValue. What are SaaS metrics, and why are metrics important for SaaS companies /  Startups? If you want to grow and be successful as a SaaS company or Startup, it is necessary to keep track of your  numbers. Metrics are essential in all parts of your…

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Product-led or Sales-led. Should you make the leap?

By Jessica Ramesh | July 1, 2021

The biggest SaaS companies are no longer building products to sell over the phone, but driving sales through the product itself. So, how are companies transitioning from a traditional “sales-led” to modern “product-led” motion? & What does this rise in user self-education and expectation mean for the future of B2B…

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B2B Sales: Maximizing your sales productivity (Ebook)

By Jessica Ramesh | June 30, 2021

This is a sponsored post by Lead Forensics. Sales productivity is the biggest challenge for 65% of B2B organizations, and it’s not hard to see why.  B2B sales processes can be convoluted and intricate. Multi-channel marketing strategies have increased the number of touchpoints in a B2B buyer’s journey — complicating…

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How to Design a Killer SaaS Sales Call

By Jessica Ramesh | June 29, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “You f*cking have to sell if you really want to succeed, and when you’re able to communicate with another human being, it’s a very powerful thing”, said Steli Efti, CEO at Close.com,…

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Offering Equity to employees: a deep dive with Christian Gabriel, Capdesk

By Jessica Ramesh | June 24, 2021

In this talk, Christian Gabriel, Co-founder & CEO of Capdesk, speaks with SaaStock’s Alexander Theuma on the SaaS Revolution Show to deep dive into the topic of offering equity to employees. Christian shares: Why giving equity to employees matters to business How long the equity process takes for a new…

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How to Grow Engineering Organisations 10X

By Sophie Louise Rowe | June 23, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. In fast-growing startups, the structure of the organisation changes constantly.  In your early days, agility and innovation is enough. In your later days, this has to be supplemented with practices and…

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Lessons from a pre-seed SaaS company, with Daria Danilina, Salesroom

By Jessica Ramesh | June 17, 2021

In this talk, Daria Danilina (Co-founder & Chief Customer Officer at Salesroom) speaks with SaaStock’s Alexander Theuma to share lessons from a pre-seed SaaS company. Daria shares: Common misconceptions about what a salesperson’s role entails Why a clear go-to-market strategy is important for a company to succeed How Salesroom raised…

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What makes a great startup pitch?

By Jessica Ramesh | June 15, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “We want to understand what the product is solving and that it’s generating the benefit to the customer, but we don’t need to know all the bells and whistles”, said Jennifer…

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SaaStock Local Talks #6: interview with Adrian Wolak [Traffit]

By Kinga Edwards | June 14, 2021

SaaStock Local Talks are interviews we at Brainy Bees carry out with people who live and breathe SaaS. Over these virtual coffees, we’ll discuss everything SaaS related. The sixth interview features Adrian Wolak, CEO of Traffit. You’re Adrian Wolak and you are… the CEO and co-founder of TRAFFIT – the…

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How to Massively Improve Non-Paid Visitation – Kipp Bodnar, Vidya Peters & Jillian Ryan

By Jessica Ramesh | June 10, 2021

In this talk, Kipp Bodnar (CMO, HubSpot) and Vidya Peters (CMO, Marqeta) run through the most valuable strategic and technical plays to hack your way to a multi-billion dollar valuation by driving enormous increases in non-paid visitation. Watch now on SaaStock TV, or listen to the audio-only version below: Listen…

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How to attract top talent

By Jessica Ramesh | June 8, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. Building your dream team does not happen overnight. Before you can even think about creating a high performing team, you first have to put the right teams together. And finding and…

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Bootstrapping vs. VC Funding. Which is the Best Path to Scale? – with Nathan Latka, Chris Savage, Mads Fosselius

By Jessica Ramesh | June 3, 2021

To get your SaaS company off the ground, you need financing. Yet, whilst VC funding can accelerate growth, it comes with expectation – and giving too much equity away reduces your freedom. Equally, although bootstrapping gives you more decision-power and profit-focus, it can be a lonely, slow road. So, should…

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The state of email deliverability in SaaS in 2021: what you need to know

By Kinga Edwards | June 2, 2021

How many of your emails never make it to the recipients? A ReturnPath report from 2017 estimated the average email deliverability to be about 80%. This means that of every 100 messages you send, around 20 don’t get delivered to your customers let alone persuade them to take the desired…

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How to build an Outbound Sales Strategy in 60 days, with Bastiaan Janmaat

By Jessica Ramesh | June 1, 2021

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. Many startups don’t have a sales rep so they invest in content marketing and other means to generate inbound sales.  Outbound sales is almost never considered as it “can be intrusive, so…

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Raising the Bar to Meet (and Exceed) Customer Experience Expectations

By Jessica Ramesh | May 28, 2021

This is a sponsored post by Aircall. Subscription-based products offer great incentives to consumers. For one, no customer is required to live unhappily with a product that’s subpar or ill-fitting for their needs. At least not for too long. On the other hand, the companies themselves must compete fiercely for…

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