Finding Go-to-Market Fit with Frederik Groce, Storm Ventures1 min read
Frederik Groce is a Principal at Storm Ventures and a co-founder at BLCK VC. Storm Ventures is an early stage B2B focused venture firm that specialises in building enterprise leaders. BLCK VC was formed to connect, engage, empower, and advance Black venture investors by providing a focused community built for and by Black venture investors.
In this episode of The SaaS Revolution Show he joins SaaStock’s Alex Theuma to discuss an often-overlooked part of the startup journey: getting from product-market fit (PMF) to go-to-market (GTM) fit.
Frederik is just one of the amazing speakers joining us at SaaStock EMEA Online on October 12-15. Find out more and book your tickets now! (Plus… listen to this episode and you might find an exclusive discount code, just for you…)
Listen on to learn:
- What the journey looks like from PMF to GTM fit
- What are the signs that you’ve found go-to-market fit?
- An example from the Storm Ventures portfolio
- And how Storm Ventures’ investment process has been changed by the COVID-19 pandemic
Watch the video below, or scroll down for the audio-only version:
Building a 10X Company Culture with Darren Chait, Hugo
Darren Chait leads growth and operations for Hugo, a connected meeting notes software company. He and the Hugo team are on a mission to reconnect the way we meet to the way we work. He co-authored the book 10X Culture, and joins Alex Theuma in this episode of The SaaS Revolution Show to talk about…
Advanced SaaS Metrics – Accounting for Upsell
This is a guest post by Phil Edmondson-Jones, Principal at Oxx. Oxx is a specialist SaaS investor, backing Europe’s most promising B2B SaaS scale-ups from Series A and beyond. Want more insights from the Oxx team? Phil’s colleague Mikael Johnsson joined The SaaS Revolution Show in September 2020. B2B SaaS companies have gotten the memo…
What does the future hold for the subscription economy? with Tien Tzuo, Zuora
Tien Tzuo (CEO, Zuora) joins Alex Theuma on The SaaS Revolution Show. They’re looking at what the future holds for the subscription economy. Tien also shares how he prioritises learning, to become the best CEO he can be, as well as the biggest lessons he’s learned from this challenging year. Tien is one of the…