In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Mike Tessler, Managing Partner at True North Advisory and founding CEO at BroadSoft, who shares his lessons in building BroadSoft to a $2 billion exit.


I had to reserve more time in my pie for internal communications, culture, employees, so on. As a leader, you’ve got shareholder stakeholders, you have employee stakeholders, you have customer stakeholders, and you’ve got to figure out how you split your time.


Mike shares:

  • BroadSoft’s journey from their 1998 founding, to going public in 2010 on Nasdaq, and being acquired by Cisco in 2018 for upwards of $1.8B
  • The decision making process behind selling BroadSoft to Cisco
  • Three key lessons from scaling the business to $500M+ ARR
  • Building realistic execution plan and holding teams accountable
  • Why the senior team have to act as ambassadors as a company grows
  • BroadSoft’s secret to success with go to market partners
  • The biggest partner technology challenge the industry is currently facing
  • How he handled feelings of loneliness when at the top

and more!


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