Most companies think that in order not to survive fierce competition they need to focus on the product. They need to offer the best product on the market. But really what you should be thinking about is: How are you going to beat your competitors to market? It won’t be a certain feature or functionality. The truth is that your product probably won’t sell itself. In this day and age, your sales team is your key differentiator. Stan Massueras, EMEA Sales Director Intercom at SaaStock18.