In this episode of the SaaS Revolution Show our host Alex Theuma is joined live from the #SaaStock2023 Podcast Stage by Lucie Buisson, Chief Product Officer at SaaS unicorn Contentsquare, who shares her lessons in product.


“My job is not to create the product anymore – my job is to create the team that is going to create the product. So you need to be ready to be less focussed on the product and more focussed on building the teams that build the product.”


Lucie shares:

  • Why generating traction, retaining customers, and having validation from the market is crucial before creating a second product
  • The importance of journey mapping; particularly when expanding geographies
  • Why being CPO means being less focused on the product and more focused on building the team
  • Contentsquare’s journey from $30M ARR to $100M ARR
  • The value of starting small
  • The importance of an alpha, a beta and a progressive deployment phase when building a second product
  • How product and marketing can (and should) work effectively together

and more!


Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

Watch now, or listen to the audio-only version below:


Listen to the audio now:

If you want similar tips and are looking to achieve success all year round, check out the SaaStock Founder Membership:

A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts. Apply now to scale up your SaaS.

Want to join the pioneers at the forefront of The SaaS revolution? Subscribe to our newsletter today to get exclusive content, receive actionable value-based insights and create your Rocketship SaaS.

Plus – follow us on social! Check out our profiles on LinkedIn, X, Facebook, YouTube, Instagram, and TikTok.

And if you can’t wait another week for our next podcast, listen to our previous two here: