How to venture into product-led growth and scale successfully2 min read
The guest on the latest episode of the SaaS Revolution Show is Ashley Murphy, Director of Growth at OpenView Ventures. She shares insights about the benefits of product-led growth and how to go about implementing it in your company.
Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth. The unique model that the Boston-based VC firm has is to provide strong support to companies post their investment to help them refine business models, pricing, marketing so they can ultimately scale. Prior to joining OpenView, Ashley cut her teeth in Wayfair.com where she executed their expansion into B2B. As the company grew, Ashley found herself craving the early days of figuring GTM from scratch. OpenView and their great portfolio of companies such as Expensify, Calendly, Datadog, and many others was the perfect ground for that.
In the last year or so, OpenView have been on the forefront of product-led growth and its benefits to SaaScompanies and Ashley has been one of the most active proponents. In the podcast, she digs deep into topics such as:
- What is Product-Led Growth
- What needs to change first in an organization before it can start implementing PLG
- How to flip the switch for areas like marketing and customer success
Ashley will be covering the topic even more extensively at SaaStock East Coast where she will be taking the stage alongside Michael Litt, CEO of Vidyard, Meghan Keany Anderson, VP Marketing at HubSpot and Aaron Krall, a mastermind in SaaS onboarding who you will hear from in next week’s episode. To see them and a ton of other amazing speakers, make sure you grab a ticket before March 29th to save a $100. And while you are on the saving side, be sure to sign up for our Insider Sale to be in for early access to our 2 for 1 tickets for Saastock19 taking place in Dublin in October.
Read more about product-led growth on OpenView Labs.
20 Exciting European SaaS Companies with “Euro Vision”
This autumn, SaaStock19 returns to its spiritual home; Dublin, a city renowned for its friendly inhabitants and famously generous hospitality. While our events run across the globe throughout the year and attract an international crowd that reflects this, our flagship event is firmly rooted in Europe. it’s always wonderful to welcome some of the best…
Retention-driven growth: How to sustainably boost revenue in 5 steps
This is a guest post by Guy Marion, Co-founder and CEO of Brightback about retention-driven growth. Guy is one of many excellent speakers we will host at SaaStock West Coast, taking place September 10-11. Grab an early bird ticket (our best possible price) before Friday, July 19th to see him and over 30 other incredible speakers.…
VIDEO: Cancer hardship and the f*ckery of being a founder
VIDEO: Cancer hardship and the f*ckery of being a founder – Patrick Campbell Are you a first time founder? Or a co-founder of a SaaS company? Learn how Patrick Campbell did “everything wrong” when he first started out as a co founder of ProfitWell. In this video you will learn: How Patrick handles hardship as…