Jói Sigurdsson, founder and CEO of CrankWheel, is this week’s guest on The SaaS Revolution Show. Events have always been an important customer acquisition channel for CrankWheel, and Jói talks about why other SaaS startups should add events into their sales and marketing strategy.
Additionally, CrankWheel was the winner of the Startup Pitch Competition at SaaStock 2019, and crowned the Best SaaS Startup of 2019. Jói shares his experience of the Startup Pitch Competition, and how CrankWheel has benefited from taking part.
Listen on to learn:
- The benefits of attending and exhibiting at events for growing SaaS startups
- How CrankWheel prepares for events, in order to make the best connections and generate good-fit leads
- How startups can measure the ROI of the events they go to
- A first-hand account of what it’s like to take part in SaaStock’s Startup Pitch Competition – and win!