Inside a $7k MRR SaaS Business: Getting Traction in a new category2 min read

rsz_revsho_blog_patrickbarnes_750_519_80

In the latest episode of the SaaS Revolution Show, Alex Theuma is joined by Patrick Barnes, CEO, and Co-founder of Advocately. The SaaS company automates how B2B SaaS companies build better relationships with their customers. Born and raised in Australia, Patrick has lived in Singapore for the past 5 years, where he moved when he was 23.

While he was working for TradeGecko, he noticed that customer reviews and user-generated content had a growing impact on buying decisions. Could there be a way to scale and automate how they were generated? Just six weeks before SaaStock 2016, Patrick and co-founder Lachlan Priest launched Advocately, a new category company, which they believed was the way.

Building SaaS companies is difficult enough, so why would anyone willingly attempt to do it while creating a new category? Patrick and Lachlan believed strongly in the power of customers serving as advocates, and the possibility to automated advocate marketing, not to try it.

Chewing through savings and relying on just a few friends as customers wasn’t easy at the start. A lack of a GTM strategy was frustrating. A year later, he is in a much better place – fewer savings in the bank but a successful GTM strategy that Advocately is following. The company just reached $7K MRR, a more than 100% increase of where it was just three months ago. Two more people have joined the team, and Patrick even pays himself a salary.

Listen to the episode to learn from the journey of getting to $7K MRR and hear the answers to these key questions:

  • How did they build a list of perfect customers?
  • Why did they decide to give their product for free?
  • What are the tools they use to get and segment potential customers and sequence emails?
  • When is the right moment to upsell a customer?
  • Why should companies at a similar stage not get hung up on price?

*Bonus: How Patrick stays positive and doesn’t succumb to the tiredness that comes with being at an event like SaaStock.

To find more information about Advocately go to Advocate.ly or send an email to [email protected]

Speaker Announcements-5

Hidden Gems: The Rising Star Speakers of SaaStock19

We’re at a distinct turning point in the year. There’s a slight chill in the morning air, the shops are stocking up on knitwear, and Instagram is overflowing with #pumpkinspice everything. For some, this means the onset of Fall. For anyone working in the SaaS space, it can mean only one thing; SaaStock19 is just…

how to grow a prize kabbage-2

How To Grow A Prize Kabbage: Culture, Change and Capital with Kathryn Petralia

Although impeccably polite, you get the impression that Kathryn Petralia might be a little tired of the focus placed on her unconventional path to success at the helm of FinTech giant, Kabbage. The company, which provides AI-powered access to capital, directly to SMBs, has ranked on the Inc. 5000 list as one of America’s fasting-growing…

Jason VandeBoom.001

Break all the rulebooks: How ActiveCampaign reached $70M in ARR

On this week’s episode of the SaaS Revolution Show, we speak with Jason VandeBoom, Founder and CEO of ActiveCampaign about all the unusual things he has done to reach $70M in ARR and counting. A builder and maker of things from an early age, young Jason thought that the best way to cater for that…