How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy1 min read

Meghan Anderson.001

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today.

A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream – a hockey stick. That lasted for a few years until in 2017 it hit a plateau. In the first few months, Meghan and the team ascribed it to seasonality but as months went by with no changes they began to worry. As they can i buy viagra online yahoo would find out, many other companies were reporting similar results, and named that year, the great flattening of 2017. The journey to get out of the plateau began.

Listen on to hear:
  • Why were all companies seeing the plateau at that time?
  • What was the first thing HubSpot did to accommodate to this new reality
  • How did HubSpot optimize content to fit Google’s new algorithms

To fully enjoy this podcast you can follow Meghan’s deck as you are listening. From June 4th to the 6th, we will be back in New York to run a bigger and better SaaStock East Coast conference featuring incredibly successful SaaS founders and executives such as Meghan, as well as key investors from the region. Find out more about SaaStock East Coast and buy tickets.

Sign up to our newsletter


Podcast Banner (Landscape) - Saravana Kumar

Saravana Kumar (Kovai): Bootstrapping a multi-product company to $10million ARR

Saravana Kumar, CEO of Kovai is this week’s guest on The SaaS Revolution Show. He joins Alex Theuma to share his experience of bootstrapping Kovai – a multi-product company – to $10 million ARR. Kovai currently employs 160 people, with offices in India and the UK. Listen on to learn: Why Kovai chose to bootstrap…

Blog Banner

The Hottest Sessions at SaaStock LatAm Online

SaaStock LatAm Online has been planned and developed in collaboration with SaaS leaders from the region and internationally, designed to help the SaaS community of South America refocus priorities, overcome new obstacles, and help their companies gain traction, growth, and scale.  We’ve hand-picked some of the hottest sessions for SaaS founders and leaders looking for…

Podcast Banner (Landscape) - 1200x628px (4)

Larry Gadea (Envoy): Building SaaS products for the post-COVID workplace

Larry Gadea, CEO and founder at Envoy is this week’s guest on The SaaS Revolution Show. He founded Envoy in 2013 to start a ‘revolution for the workplace’. Envoy is building smart tools to help offices run more smoothly – like welcoming visitors, receiving mail, and booking meeting rooms. But a global pandemic that closes…