Folding with grace: the story of WeDelight1 min read
The Struggle is a new subseries of the SaaS Revolution Show where we aim to tell the part of the SaaS journey often not told: the struggle to get traction. A struggle which sometimes ends in success but other times in failure.
The guest on this month’s episode is Rory Codrington, founder of WeDelight, a customer rewards platform. His entrepreneurial journey began in 2014 when straight out of college he started the holding company that would become WeDelight. At the time his product was an action sports meetup app. After a couple of years, Rory and his CTO figured the idea wasn’t going to take off so they pivoted to WeDelight.
They first operated a pay-as-you-go model and eventually switched to a subscription model. Rory still keeps a screenshot of the first Stripe payment that came through from his first customer, CharlieHR. WeDelight’s go-to-market model was simple. A focus on outbound, mainly done through email and Linkedin and this way he managed to sign some pretty notable clients. Things were trickling along but as he realised not fast enough. It was something very difficult and frustrating to deal with as he was too close to the ground and had been at it for too long to just give up.
Eventually, he got a piece of very valuable advice from Ben Gateley, COO and co-founder of CharlieHR how to know it was time to fold, an experience which wasn’t easy but Rory handled with grace.
Rory’s story is both inspiring and humble, filled with powerful lessons and we hope you will enjoy listening to it.
If you have a story of struggle you would like to share with us, get in touch by emailing [email protected].
Your Guide to Attending Online Conferences and Events
Online conferences and events aren’t new, but the coronavirus pandemic has brought them mainstream. With in-person events and conferences cancelled and postponed around the world, online ones are taking their place. But while we’ve all had years to master the art of attending in-person events and conferences, we’ve had to adapt to online conferences almost…
How asynchronous communication will transform your remote work with Amir Salihefendic, CEO at Doist
Amir Salihefendic, CEO and founder at Doist is this week’s guest on The SaaS Revolution Show. Doist is a remote-first, fully-bootstrapped company – and has been for 10 years. Amir shares his advice for adopting and adapting to asynchronous communication – and how that can help your team master the shift to remote work. He…
Ones to watch: The hottest startups to look for at SaaStock Remote
In just a few weeks we’re bringing together the best and brightest in the global SaaS community for SaaStock Remote: two days dedicated to helping SaaS companies adapt to the changing landscape, survive these tough times, and thrive again in the future. For SaaS startups, we know this has been a particularly challenging time, which…