SaaS Revolution Show is a weekly podcast that brings insights and tactics from leading SaaS entrepreneurs and operators across the world. Hosted by Alex Theuma, the show is brought to you by SaaStock. You can subscribe on iTunes, Spotify, Stitcher, Overcast
On this week’s episode of The SaaS Revolution Show, Ryan Bonnici, CMO at G2Crowd tells us about empowering the voice of the customer in marketing activities.
Before Ryan headed the marketing activities of G2Crowd, he used it as one of two main sources of figuring out whether to apply for a certain company. It told him how much customers enjoyed their product, a clear sign of an upward growth. This is how he would determine if it was worth the leap.
His career choices have taken him from ExactTarget and Salesforce all the way to HubSpot and now, G2Crowd. Through all that he has tasted very different flavours of marketing — from spending big enterprise budgets to building a frugality ROI muscle in SMBs. As a marketplace which is as much about B2C as it is aboutB2B, in G2Crowd Ryan gets to combine skills from each of his jobs. And he loves it. What unites his efforts is empowering the voice of the customer through reviews.
Listen on to hear:
- How the customer voice evolves as a company grows and how to be prepared for some common pitfalls
- Where to start with getting reviews
- How to measure the effect of word-of-mouth
At SaaStock Ryan will take us through his decade-long experience in marketing, picking up the five most important lessons he learned. We will hear much more marketing wisdom on the SaaStock stage from the likes of Dave Gerhardt, VP of Marketing at Drift, Megan Eisenberg, CMO, MongoDB, Ryan Carlson, CMO at Okta, Kieran Flanagan, VP Marketing at HubSpot and many more.
You can catch Ryan together with Dave and Kieran at the Growth Marketing bootcamp during SaaS.City on October 15th where they will share practical tactics and frameworks to achieve hypergrowth.
Places are limited so grab a ticket for SaaStock and claim your spot at the bootcamp now.