How to walk the tightrope between tactics and strategy2 min read

Sarika Garg

This week on the SaaS Revolution Show, we talk with Sarika Garg, Chief Strategy Officer at Tradeshift about walking the tightrope between tactics and strategy.

Sarika was raised in Africa and India and moved to Silicon Valley about 20 years ago. Fifteen of them she spent working between SAP and Ariba, moving up the ranks of product management. When she felt she had gotten too used to the comfy life that big organisations can create, Sarika jumped into the deep end, joining Tradeshift, first as VP of product marketing and then raising up to Chief Strategy officer two years ago. At the time, the company employed 100 people and she was the first CSO. 

Nowadays the company employs 1000 people and at its last Series E funding round led by Goldman Sachs, it was valued at $1.1 billion. No wonder then, that Tradeshift is one of the fastest-growing Fintech companies in Silicon Valley. That has been achieved by navigating the complex network that Tradeshift offers to businesses and having both a disciplined long term view as well as timely day to day operational excellence. Both of those have fallen within the remit of Sarika and she has learned to walk the tightrope between tactics and strategy.

Listen on to hear:

  • What should the role of a CSO be in a small company and how to know you need it 
  • How should companies navigate between long term strategy and short term execution
  • How she makes the decision to pivot from her original strategy

Sarika will be joining us at SaaStock West Coast on September 11th in San Francisco moderating a panel which will aim to tackle another common tightrope SaaS companies need to walk and navigate: how to split their focus between attracting new customers and retaining the existing ones. Joining her on that panel will be Shane Murphy-Reuter, SVP Marketing at Intercom, Omar Nawaz, Chief Product Officer at Chargebee and Jason Reichl, CEO of GoNimbly. We have a few tickets left for SaaStock West Coast so be sure to grab one while you still can and at the best possible price.

Philippe-Botteri-Godard-Abel-podcast

SaaS pricing and building a sales team with G2 co-founder Godard Abel and Accel partner Philippe Botteri [Live from SaaStock19]

This week’s episode of the SaaS Revolution Show is a live recording from SaaStock 2019. In this episode Philipe Botteri, partner with Accel, interviews G2 cofounder and chairman, Godard Abel. It was a really interesting conversation that followed Godard’s entrepreneurial journey from his first startup BigMachines, to founding and scaling G2. As an experienced entrepreneur…

Event Photogprapher Sydney

Welcome back to SaaStock Australasia – December 3-4 2019

Guess who’s back, back again… That’s right – we’re bringing SaaStock back to Australasia for the second time. Sydney: we’re coming for you! We know that it’s a really long way from Australia and New Zealand to SaaS hotspots like Silicon Valley. But despite the distance, the SaaS ecosystem is flourishing: Gartner predicts Australian businesses…

SOCIAL-90%-10%

Ones to Watch: 50 Startups (and Scale ups) Making Waves in Australasia

Next month SaaStock is heading down under, bringing you SaaStock Australasia on December 3-4. We’re seeing the SaaS community flourishing in Australasia, driven partly by the increased uptake of SaaS products for business use, and also by the breakout success of unicorn companies Canva and Atlassian who put Australasia on the global SaaS map.  The…