The tenets of a successful scale to the US2 min read
The SaaS Revolution Show is a weekly podcast that brings insights and tactics from leading SaaS entrepreneurs and operators across the world. Hosted by Alex Theuma, the show is brought to you by SaaStock. You can subscribe on iTunes, Spotify, Stitcher, Overcast.
In September 2016, Adrien Menard, CEO of Paris-born Botify packed his bags and moved together with his wife and two kids to New York to open Botify’s US office.
He had chosen New York mainly due to the slightly shorter time difference with Paris in comparison to the much more unsurmountable 9 hours with the West coast. Adrien was leaving 24 employees behind and venturing into the new world all by himself. These 3 hours would make a huge difference.
The move had been a far more complicated ordeal that he had suspected. Visas took more time, the advice his lawyer gave him was wrong multiple times, and Adrien would have to reinvent overnight how Botify communicated and made decisions.
Despite all that, there was not a grain of doubt that he was doing the right thing. He had a $7 million Series A funding round and a 10% US-based customer base to give him confidence as the going got tough. As the primary users of Botify’s full-service SEO platform were enterprise companies, Adrien moved only when he had the confirmation Americans had enough interests and trust in the French company. He had gotten that when a potential customer invited him for a meeting in Seattle with a day’s notice. At the time Adrien was living in Paris, so he just about made the meeting jumping on the first flight out to Seattle.
Shortly after he moved Adrien hired two account executives and everything got more comfortable.
Fast forward almost two years later after Adrien moved to New York, US customers now represent 60% of the revenue, and the Botify employee count has risen to 100 with 25 of them based in the New York office. How did all that work out?
Listen on to hear:
- What’s the one thing you need to have achieved to secure a funding round for scaling
- What are the two most important teams in a US HQ
- What has been the most challenging thing in scaling to the US and how did Adrien address it
- Why as beloved as Slack is for remote teams, it’s not the best solution according to Adrien and what he uses instead
- How Botify stays cash efficient
Adrien is one of many speakers we will have at SaaStock18 in Dublin, coming from all corners of the world and sharing a variety of lessons and experiences. 3000 attendees will come to see and learn from Corey Thomas, April Dunford, Christoph Janz and many more speakers we have. Grab your ticket now.
Why do we quit our jobs with Phil Chambers, CEO of Peakon
This week Phil Chambers, CEO and co-founder of Peakon, is chatting to Alex Theuma on the SaaS Revolution Show, live from Slush 2019. They discuss Peakon’s latest report looking at why people leave their jobs. They discuss trends and common themes in employee attrition, the importance of your onboarding process, and the times and reasons…
Introducing the top 10 SaaS trends for 2020
The world of SaaS is constantly changing, so we want to know: what are the key SaaS trends we should expect to see in 2020? SaaStock brings together the brightest minds in SaaS – so where better to pick their brains about the SaaS trends we should know about for the new year. We asked…
Lessons from scaling Europe’s fastest-growing SaaS company with Avi Meir, Travelperk
This week Avi Meir, CEO and co-founder of Travelperk, is chatting to Alex Theuma on the SaaS Revolution Show, live from Slush 2019. They discuss Travelperk’s journey to becoming the fastest-growing SaaS company in Europe. Avi shares his insights on building and scaling company culture, and how to maintain that as you scale into new…