How to position your SaaS with Tope Awotona2 min read
In the latest episode of the SaaS Revolution Show Alex talks with Tope Awotona, the CEO of Calendly about positioning your SaaS and figuring out the messaging, ideal customers, and company structure that come with it.
The story of Calendly, a tool for scheduling meetings, begins where the best entrepreneurial stories do – a nerve wrecking experience with existing products. In Tope’s case, it was trying to schedule a meeting with one of his biggest clients that involved over 20 people present. Just finding a way to get them to agree on a time was overwhelming. The amount of back and forth email was a huge pain. The more he searched for a solution, the more Tope became obsessed with tools for scheduling and calendars, making them work for busy people.
Obsession with tech had ruled his life since his teens. After failing to find a user-friendly tool that looked good, enabled scheduling buy sildenafil citrate in australia with many people, and integrated with other calendars, Tope decided to attack the market himself. In late 2013 he launched Calendly. Initially, it was free for all but 9 months after the launch, he introduced a paying plan. Cringing at first, it gave Tope an incredible amount of information who his ideal customer was based on who was paying and for what.
Four years later, the company has 1 million users and 53 staff.
Listen to learn more about:
- What data points Tope looked at as he was figuring out the positioning of Calendly
- Why you should not automate the collection of those data points and rather do it yourself
- How the positioning of your SaaS company should lead product development and the internal organization
- How to figure out messaging when you have a very versatile group of users
- What are the three things you need to get right from the start
The First Three Years of a SaaS Business, with Tariq Rauf (Qatalog)
This episode’s guest on the SaaS Revolution Show is Tariq Rauf, Founder & CEO of Qatalog. Tariq discusses the journey of the first 3 years of a SaaS business with Alexander Theuma, CEO of SaaStock. Tariq shares: his journey of coding from a young age the steps he took when starting his first SaaS company…
Accelerating Early SaaS Growth While Building a Sustainable Business
This is a sponsored post by AWS, written by Afza Wajid, Bill Tarr, and Tomaz Perc. Software as a service (SaaS) can be an effective strategy for delivering accelerated growth and increasing the value of a business. This is reflected in publicly traded SaaS companies consistently outperforming market indices such as the NASDAQ and the…
SaaStock EMEA 2021: Our Top Highlights
SaaStock EMEA Online was a great success this year, with: Invaluable learnings and strategies shared by 60+ incredible experts in the SaaS field Two days of jam-packed content sessions One day of actionable and hands-on workshops Here are some of our key highlights from the event… Day 1: People, Runway & Retention Accel Euroscape 2021:…