How to validate and sell your next big idea with Andrus Purde2 min read


SaaS Revolution Show is a weekly podcast that brings insights and tactics from leading SaaS entrepreneurs and operators across the world. Hosted by Alex Theuma, the show is brought to you by SaaStock. You can subscribe on iTunesSpotifyStitcherOvercast

Andrus Purde, Founder and CEO of Outfunnel has been a marketer for 21 years. Yet he would tell you he is only getting the grips of it now.

That, though, is more humbleness than reality as he has been instrumental to the growth of Pipedrive where he was the VP of Marketing for 7 years and helped the company reach 70,000 customers. Once the company reached that milestone last year, Andrus felt the zeros were too many for his liking or learning and what he truly craved was being back at the place where there’s only one zero. The place you start from scratch.

Several ideas had been bubbling in his head for some time but before Andrus devoted to any of it, he wanted to embark on the biggest customer development research he could humanly achieve.

Andrus literally came out with Outfunnel at SaaStock17 and the journey of customer development began. In the following months he would purchase viagra safely online virtually and physically visit every continent on the planet, bar Antarctica, and in the process interview 60 CEOs, marketers and execs about his ideas. In the process he would find his product’s point for existence, a technical co-founder to built it out and three paying customers so far. Outfunnel became a marketing automation and insights platform.

As any other early stage founder, Andrus finds some days tough. One way he has found to push through them is via stand-up comedy and laughter.

Listen on to hear:

  • How Andrus conducted his customer development interviews
  • What were some of the biggest challenges on the way
  • How he gathered everything he knew about marketing to kickstart Outfunnel’s GTM strategy

Andrus is one of many speakers we will welcome to SaaStock18 where he will give us a live update of where Outfunnel is. We released our agenda last weekso check out the myriad of keynotes, bootcamps and fun loving opportunities that await you for three days in Dublin. We still have a few discounted tickets available for you, our devoted listeners. Tune in and see what it is and grab a ticket before July 31st.

Sign up to our newsletter


Blog Post banners (23)

How to build a massive SaaS business selling to SMEs

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Churn is the single most important metric in any recurring revenue business. That applies to enterprise, consumer, and SME”, said Mark MacLeod, Coach, Advisor and Investor, on SaaStock’s Dublin stage. Just take a cohort of 100K of…

Podcast Banner (Landscape) (28)

Lessons from 47 leaders in Growth, with Arthur Nobel (Knight Capital)

In this week’s episode of the SaaS Revolution Show, SaaStock’s Alexander Theuma is in conversation with Arthur Nobel, Principal at Knight Capital. Arthur shares lessons he’s learnt from 47 leaders in growth. Arthur shares: ✅ Findings of raising between Series A to C ✅ Strategic vs internal challenges SaaS companies are facing about scaling ✅…

Blog Post banners (22)

How to scale your SaaS Business with a Self-Service Knowledge Base

This is a sponsored post by SaaS businesses encounter many problems as they scale, but one of the crucial problems to have is too many customers. Usually, when a business is just starting out they take pride in helping each individual customer personally. However, this strategy is not a long-term solution.  As the company…