Brand-building, category creation and AMA with Anthony Kennada, CMO, Front2 min read

Hopin - Banner images

SaaStock offers a membership for SaaS Founders to connect with peers, learn from experts, and supercharge your growth. Membership includes regular online events led by SaaS subject matter experts, functional leaders, and fast-growing CEOs.

We were delighted to welcome Anthony Kennada – CMO at Front and previously CMO at Gainsight – to an exclusive event for SaaStock members. Anthony was the first marketing lead at Gainsight, and played a critical part in creating the customer success category. During his time at Gainsight, the company grew from a few hundred thousand in ARR to nearly nine digits, opened offices in Phoenix and London, and created the Pulse brand. In October 2019, Anthony published his first book on the art and science of category creation, and in November 2019 he joined Front as CMO.

He shared his insights and experience about brand and category creation, drawing insights from Gainsight’s journey, before running an AMA where the community had the opportunity to speak with Anthony and ask all of their questions. 

In this one-hour session Anthony tackled the big questions like:

  • How do you measure brand? What are the leading indicators?
  • How do you decide who was the first persona to target at Front?
  • Do you think ‘customer success manager’ has become an over-used term?
  • What are your thoughts on corporate video for brand?
  • How do you balance brand and performance marketing in a SaaS business?
  • Which channels have worked best for generating MQLs and SQLs at Gainsight and Front?
  • What metrics do you track in product marketing?

Watch the full video below:

 

If you want more exclusive, intimate events like this, you’ll have to join a SaaStock All-Access membership. Our community helps SaaS Founders stay connected throughout the year with actionable insights and premium resources to help accelerate the road to success.

Coming up!

 

 

More exclusive content for you to enjoy

We’ve already had some amazing and insightful events for the SaaStock Members community. You might’ve missed them live, but if you become an All-Access member you can watch back these exclusive members-only events with SaaS rockstars including Dan Martell.

Plus, in our Premium Content Library you’ll find some of the most talked-about sessions from SaaStock events this year, including David Heinemeir-Hansson, and a product-market fit masterclass from Superhuman’s Rahul Vohra.

New call-to-action

Sign up to our newsletter

LATEST | POSTS

banner - landscape

Case Study: Second-time founder on launching Akoova with Osvaldo Spadano (Akoova)

This episode’s guest is Osvaldo Spadano, Founder & CEO of Akoova. Osvaldo discusses becoming a second-time founder and launching Akoova with Alexander Theuma, CEO of SaaStock. A learning that Osvaldo shares is not to keep your eyes on the prize and be so caught up in what the results are going to be – they…

Top mistakes CEOs make when scaling

Top Mistakes CEOS make when scaling from $10MM to $100MM with Shelley Perry (Scalelogix Ventures)

This episode’s guest is Shelley Perry, General Partner of Scalelogix Ventures. Shelley discusses the top mistakes that CEOs make when scaling from $10MM to $100MM. The first mistake Shelley discusses when CEOs are scaling is that they don’t understand what advice they should filter out, which advice they should gravitate to or how to put…

Podcast Banner (Landscape) (3)

Learnings for early stage SaaS startups with Michael Cardamone (Forum Ventures)

This episode’s guest is Michael Cardamone, CEO & Managing Partner of Forum Ventures. Michael discusses some of his top learnings for early stage SaaS startups. One learning he talked about is that you need to be able to answer the question: “What are the things people need to believe for your business to get really…