[SaaStock LatAm special]: How Superlógica grew 10x by improving pricing plans1 min read

Andre Baldini.001

Tune in for an extra bonus episode of the podcast, hosting SaaStock LatAm speaker André Baldini, CEO of Superlógica who tell us how the company grew revenue 10x.

Superlógica was started back in 2001 as an ERP software for condominiums. André Baldini started out as VP of Sales In 2017 he was promoted to CEO. Previously his career path had traversed a variety of industries including banking, health, and EdTech. The common denominator between each was the use of technology and making an impact on people’s lives.

He has certainly had a massive impact on Superlógica. In the last three years, it has grown from 60 to 225 in headcount, 10x in revenue and now serves 4 different verticals. The biggest reason behind that growth is a switch to a full-blown SaaS model starting in 2016. In my conversation with André we get deep into the story behind that switch, how pricing plans were created and the pitch adjusted.

André is one of the speakers we will host in São Paulo for SaaStock LatAm on April 23-24th. There, he will be joined by speakers such as Aaron Ross, Co-CEO of Predictable Revenue, Lauren Vaccarello, VP Marketing Box, Eric Santos, CEO of Resultados Digitais and many others. As Andre told me on the podcast, conferences like SaaStock coming over to Latam are key to helping the SaaS industry mature from its Early stages. I certainly hope we can contribute to the strengthening of the community. Join us at SaaStock LatAm to get more tips on growing your revenue 10x. Grab your ticket before we sell out.

Also, be sure to sign up for our Insider Sale to get access to one of the 500, 2 for 1, tickets for SaaStock19 in Dublin this October.

Posted in , ,
European SaaS companies

20 Exciting European SaaS Companies with “Euro Vision”

This autumn, SaaStock19 returns to its spiritual home; Dublin, a city renowned for its friendly inhabitants and famously generous hospitality. While our events run across the globe throughout the year and attract an international crowd that reflects this, our flagship event is firmly rooted in Europe. it’s always wonderful to welcome some of the best…

retention driven growth

Retention-driven growth: How to sustainably boost revenue in 5 steps

This is a guest post by Guy Marion, Co-founder and CEO of Brightback about retention-driven growth. Guy is one of many excellent speakers we will host at SaaStock West Coast, taking place September 10-11. Grab an early bird ticket (our best possible price) before Friday, July 19th to see him and over 30 other incredible speakers.…


VIDEO: Cancer hardship and the f*ckery of being a founder

VIDEO: Cancer hardship and the f*ckery of being a founder – Patrick Campbell Are you a first time founder? Or a co-founder of a SaaS company?  Learn how Patrick Campbell did “everything wrong” when he first started out as a co founder of ProfitWell. In this video you will learn: How Patrick handles hardship as…