Real SaaS Revolutionaries: Mike Robinson and Veronika Vebere4 min read

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We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary!

Today we have two Real SaaS Revolutionaries: Mike Robinson and Veronika Vēbere

Mike is a B2B Marketing professional with a passion for high-growth SaaS and technology. He is a proven marketing and people leader with experience building, developing and driving high-performing teams. He is currently Marketing Director at Re:infer.

Tell us about your path to your current role

I joined Akkroo as the first Marketing Management hire in 2017, built and grew the team resulting in the acquisition by Integrate. I worked at Integrate until September 2020 taking on Demand Generation for all solutions and regions. Then as Integrate scaled back investment into the EMEA office and centralized Marketing to the US it was time to move on.

This led me to reinfer.io – a communications intelligence platform that brings artificial intelligence into every conversation. Automating the interpretation of communications data at scale (email, chat, surveys, tickets, social) to identify and drive business results (opportunity discovery, process automation via RPA, cost reduction).

I spoke to several SaaS companies including Re:infer, all of which had great technology, were well backed, had markets to tackle, growing customer lists and overall exciting roles.

But the deciding factor was the people. A cliche but you spend so much time in the office (or on Zoom these days) that there has to be a good fit to get the best work done.

What’s been the highlight of your career so far?

Tough to call out one…

Building a connected new business function. Connecting Marketing, SDR and sales. Working closely with commercial teams to make sure silos didn’t exist and everyone worked together.

Hiring, working with and helping people grow their careers. Always satisfying to see people do well and hit their goals.

What’s been the best piece of advice you’ve received from a manager, mentor or colleague?

Make your business easy to do business with

Recommend one book, blog post, podcast episode or video that’s really helped you in your career.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Veronika is an inbound and content marketing manager with experience in leading successful marketing projects and campaigns from ideation to publication. Bringing a brand’s story to life and improving relationships with its customers is what motivates her every day. She’s currently Inbound Marketing Manager at Sendible.

Tell us about your path to your current role

Nothing in marketing is ever clear-cut! I started my marketing career as a part-time social media manager for a luxury fashionwear brand which rebranded to bridal (my first rebranding project!). I then went into a completely different direction to improve my writing and understanding of e-commerce and B2B by joining a company that sold security systems. While there, I learnt more about content marketing (a way of marketing through education), and I was hooked!

I had always enjoyed working with software on my computer and after seeing how effective content marketing can be in this industry, I sought out a role where I could do both – work in SaaS and enjoy the marketing I did.

I joined Sendible as a Content Marketing Specialist back in 2016 – when it was just another social media management tool. Five years on, we’re in the TOP 5 in the world for agencies and brands, and while I’m super proud of how the company has grown, I’m even more excited about where it’s going. A lot of what I did came from lots of reading and experimentation, but I was successful in my craft because I had empathy and passion for serving leads and customers first.

What’s been the highlight of your career so far?

It’s a moment that’s we’re all proud of as a company and it’s linked to the general brand awareness that Sendible is finally getting while being a bootstrapped, profitable company with now, just over 40 employees.

What’s been the best piece of advice you’ve received from a manager, mentor or colleague?

It was from my manager, our Head of Growth. He said – if you can help someone with what you create today, don’t ever let your perfectionism get in the way of delivering value.

Recommend one book, blog post, podcast episode or video that’s really helped you in your career.

One of the most inspirational videos in the world is Neil Gaiman’s commencement speech in 2012

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