How to win with content marketing in 20191 min read
On the latest episode of the SaaS Revolution Show, we speak with Alison Murdock, CMO of SocialChorus, a platform for planning, creating, publishing, and measuring employee communications.
Alison has spent the last 25 years in Silicon Valley working in a variety of media and SaaS companies. She started her career wanting to be a writer and her very first job was writing for a magazine in Paris. As she transitioned more into marketing, writing remained a fundamental skill for her and to this day, Alison believes that what companies choose to write or speak about matters most. Everywhere she has worked, she has always aimed to find the crux of the issue that companies are trying to nail with content and the story they are trying to tell.
When it comes to Social Chorus that is a particularly important thing to focus on as they sell to a plethora of companies, that are often undergoing digital transformation. In this interview Alison shares many nuggets from her experience including:
- How to stand out in the sea of content
- How content marketing works in the context of selling to enterprises
- An example of great use of content marketing that Alison admires
Alison Murdock is one of many excellent marketing executives that we will host at SaaStock19 in Dublin this October including Leela Srinivasan, CMO, Survey Monkey, Sydney Sloan, CMO, Salesloft, Dave Gerhardt VP Marketing Drift and Kieran Flanagan, VP Marketing HubSpot. Grab a ticket to see them and many other fabulous marketers who will be in Dublin.
Discover SaaStock LatAm Online: August 31 – September 1 2020
Latin America’s most actionable conference for B2B SaaS founders, executives, and investors is back! We’re excited to announce that SaaStock LatAm is coming back for 2020 in an all-new, fully-online format. Our mission is to make a real difference to the lives and businesses of the SaaS community, and while we can’t get together in-person…
Designing for quiet – in product and in business with Mathilde Collin, Front
This extra-special episode of The SaaS Revolution Show comes straight from the online stage at SaaStock Remote. Join Mathilde Collin, CEO and co-founder of Front, in conversation with Alyssa Newcomb, technology reporter for Today.com and NBC News, as they discuss designing for quiet in product and in business. Watch the video of this episode, or…
Expanding into Europe: lessons for US SaaS startups with Stephen McIntyre, Partner at Frontline Ventures
Stephen McIntyre, Partner at Frontline Ventures is this week’s guest on The SaaS Revolution Show. Currently Partner at Frontline Ventures, Stephen was previously at Twitter and Google, before moving into VC. He was one of Twitter’s first employees outside of the US, and joined Google during a period of hypergrowth. He brings his experience as…