How to win with content marketing in 20191 min read

content marketing Alison Murdock

On the latest episode of the SaaS Revolution Show, we speak with Alison Murdock, CMO of SocialChorus, a platform for planning, creating, publishing, and measuring employee communications.

Alison has spent the last 25 years in Silicon Valley working in a variety of media and SaaS companies. She started her career wanting to be a writer and her very first job was writing for a magazine in Paris. As she transitioned more into marketing, writing remained a fundamental skill for her and to this day, Alison believes that what companies choose to write or speak about matters most. Everywhere she has worked, she has always aimed to find the crux of the issue that companies are trying to nail with content and the story they are trying to tell.

When it comes to Social Chorus that is a particularly important thing to focus on as they sell to a plethora of companies, that are often undergoing digital transformation. In this interview Alison shares many nuggets from her experience including:

  • How to stand out in the sea of content
  • How content marketing works in the context of selling to enterprises
  • An example of great use of content marketing that Alison admires

Alison Murdock is one of many excellent marketing executives that we will host at SaaStock19 in Dublin this October including Leela Srinivasan, CMO, Survey Monkey, Sydney Sloan, CMO, Salesloft, Dave Gerhardt VP Marketing Drift and Kieran Flanagan, VP Marketing HubSpot. Grab a ticket to see them and many other fabulous marketers who will be in Dublin.

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