How to win with content marketing in 20191 min read

content marketing Alison Murdock

On the latest episode of the SaaS Revolution Show, we speak with Alison Murdock, CMO of SocialChorus, a platform for planning, creating, publishing, and measuring employee communications.

Alison has spent the last 25 years in Silicon Valley working in a variety of media and SaaS companies. She started her career wanting to be a writer and her very first job was writing for a magazine in Paris. As she transitioned more into marketing, writing remained a fundamental skill for her and to this day, Alison believes that what companies choose to write or speak about matters most. Everywhere she has worked, she has always aimed to find the crux of the issue that companies are trying to nail with content and the story they are trying to tell.

When it comes to Social Chorus that is a particularly important thing to focus on as they sell to a plethora of companies, that are often undergoing digital transformation. In this interview Alison shares many nuggets from her experience including:

  • How to stand out in the sea of content
  • How content marketing works in the context of selling to enterprises
  • An example of great use of content marketing that Alison admires

Alison Murdock is one of many excellent marketing executives that we will host at SaaStock19 in Dublin this October including Leela Srinivasan, CMO, Survey Monkey, Sydney Sloan, CMO, Salesloft, Dave Gerhardt VP Marketing Drift and Kieran Flanagan, VP Marketing HubSpot. Grab a ticket to see them and many other fabulous marketers who will be in Dublin.

Sign up to our newsletter

LATEST | POSTS

Krish-Subramanian_Podcast_Banner

The importance of revenue operations with Krish Subramanian, Chargebee

Krish Subramanian, founder and CEO of Chargebee, is this week’s guest on The SaaS Revolution Show. Krish talks about revenue operations, and the importance of the operations function for scaling SaaS businesses. He also shares how his role as CEO has changed as the company has scaled – from what he’s learned about hiring and…

SaaS marketing ebook

SaaS Marketing: a guide to marketing your SaaS business

This post is an excerpt from SaaS Marketing: A guide to marketing your SaaS business. Read on, or click here to download the full guide. For growing SaaS companies, marketing is one of the most important ingredients fuelling your growth. Every company needs customers. And no matter how good your product is, you won’t get…

LatAm-Hero-Banner

SaaStock LatAm: Bringing 600 SaaS leaders together for 3 days, 60 hours of content, countless opportunities

Latin America’s most actionable conference for B2B SaaS founders, executives, and investors is back. We’re excited to announce that SaaStock LatAm 20 is returning to Sao Paulo on May 11th-13th 2020. We’ll bring 600+ SaaS founders, executives, and investors together for three days of intensive knowledge and networking, all in the name of traction, growth,…