In this episode he shares his experience of growing from single-product to multi-product companies – based on his time at Zendesk to date, and previously in senior leadership positions at Adobe. He also discusses what’s important for marketers in times of crisis, and how Zendesk is adapting its marketing in light of the coronavirus pandemic.
Watch the video of this episode, or choose the audio-only version below:
Listen on to learn:
- Whether to focus on launching a new product that’s linked to your existing one(s), or something completely different
- How to tell when the time is right to diversify your product offering
- The steps for launching new products within an existing business, including who’s the best people on your team to own the product launch
- Marketing tips for launching new products, and how to sustain momentum after the launch