Sydney Sloan on the art of the marketing metrics that matter1 min read

Sydney Sloane.001

On the latest episode of the SaaS Revolution Show we chat with Salesloft CMO, Sydney Sloan. She shares lessons from her vast experience in customer-focused marketing and the metrics she has learned to swear by and report. 

Sydney has always been customer focused. Even back in the 90s when there were no CRM systems and no one spoke about the importance of myopically focusing on the customer. At the time she was doing what would end up a 15 year stint at Adobe – the place Sydney says she grew up in a way. At trade shows she would stand beside her sales colleague and have long conversations with people who visited their booth about their problems and challenges. Towards the end of her time in Adobe, she finally had a more customer experience role, leading the Customer Marketing. From then on, there was no going back.

Her career would see her work for companies such as Jive Software and Alfresco. A little over a year ago, she joined Salesloft where she has been building a strong relationship between Marketing and Sales and has influenced how the work of marketing is reported to the board.

Listen on to hear:

  • What are the most important metrics in B2B marketing 
  • Which are the ones that Sydney focuses as CMO specifically
  • Why marketing should own the pipeline

Sydney Sloan is one of many excellent speakers we will host at SaaStock19 in Dublin this October alongside Claire Hughes Johnson, COO, Stripe, Leela Srinivasan, CMO, Survey Monkey, Kathryn Petralia, COO, Kabbage, and Girish Mathrubootham, CEO, Freshworks. Grab a ticket now at the best possible price.

Sign up to our newsletter


Online conference guide

Your Guide to Attending Online Conferences and Events

Online conferences and events aren’t new, but the coronavirus pandemic has brought them mainstream. With in-person events and conferences cancelled and postponed around the world, online ones are taking their place. But while we’ve all had years to master the art of attending in-person events and conferences, we’ve had to adapt to online conferences almost…

Podcast Banner (Landscape) - 1200x628px (2)

How asynchronous communication will transform your remote work with Amir Salihefendic, CEO at Doist

Amir Salihefendic, CEO and founder at Doist is this week’s guest on The SaaS Revolution Show. Doist is a remote-first, fully-bootstrapped company – and has been for 10 years. Amir shares his advice for adopting and adapting to asynchronous communication – and how that can help your team master the shift to remote work. He…

Startups listicle header image

Ones to watch: The hottest startups to look for at SaaStock Remote

In just a few weeks we’re bringing together the best and brightest in the global SaaS community for SaaStock Remote: two days dedicated to helping SaaS companies adapt to the changing landscape, survive these tough times, and thrive again in the future. For SaaS startups, we know this has been a particularly challenging time, which…