Sydney Sloan on the art of the marketing metrics that matter1 min read

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On the latest episode of the SaaS Revolution Show we chat with Salesloft CMO, Sydney Sloan. She shares lessons from her vast experience in customer-focused marketing and the metrics she has learned to swear by and report. 

Sydney has always been customer focused. Even back in the 90s when there were no CRM systems and no one spoke about the importance of myopically focusing on the customer. At the time she was doing what would end up a 15 year stint at Adobe – the place Sydney says she grew up in a way. At trade shows she would stand beside her sales colleague and have long conversations with people who visited their booth about their problems and challenges. Towards the end of her time in Adobe, she finally had a more customer experience role, leading the Customer Marketing. From then on, there was no going back.

Her career would see her work for companies such as Jive Software and Alfresco. A little over a year ago, she joined Salesloft where she has been building a strong relationship between Marketing and Sales and has influenced how the work of marketing is reported to the board.

Listen on to hear:

  • What are the most important metrics in B2B marketing 
  • Which are the ones that Sydney focuses as CMO specifically
  • Why marketing should own the pipeline

Sydney Sloan is one of many excellent speakers we will host at SaaStock19 in Dublin this October alongside Claire Hughes Johnson, COO, Stripe, Leela Srinivasan, CMO, Survey Monkey, Kathryn Petralia, COO, Kabbage, and Girish Mathrubootham, CEO, Freshworks. Grab a ticket now at the best possible price.

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