The Power of Product-Led Growth with Wes Bush1 min read

Wes-Bush-PLG-Podcast

Wes Bush, Principal at Product-Led Institute and author of ‘Product-Led Growth‘ is this week’s guest on The SaaS Revolution Show.

In this episode he gives us an introductory masterclass on one of the hottest trends in SaaS right now: product-led growth. He explains why adopting a product-led growth model can be especially helpful for startups in times of crisis – but why it may not be the right fit for everyone. Wes also shares his top tips for starting to adopt a product-led approach, including one thing you can try right now.

Watch the video of this episode, or choose the audio-only version below:


Listen on to learn:

  • What is product-led growth
  • How product-led growth affects other departments – not just product
  • Why switching from sales- or marketing-led to product-led growth may be a good fit for your startup
  • And how you can get started with product-led growth – today.

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