Marketing in times of crisis with Meagen Eisenberg, CMO, TripActions1 min read

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Meagen Eisenberg (CMO, TripActions) joins Alex Theuma on The SaaS Revolution Show. Before joining TripActions, she was CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Meagan talks to Alex about how TripActions has pivoted and adapted in an industry that’s been hard-hit by the COVID pandemic, and the biggest lessons she’s learned from this experience.

Listen on to learn:

  • How TripActions adapted to the pandemic
  • How they updated and changed their product, marketing, and messaging in light of the pandemic
  • How TripActions re-focused their marketing to meet the changing needs of their sales team: channels, tactics and priorities
  • How Meagen as a marketing leader supports her team in the ‘new normal’ to tackle burnout and keep the team healthy and motivated.

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