Marketing in times of crisis with Meagen Eisenberg, CMO, TripActions1 min read
Meagen Eisenberg (CMO, TripActions) joins Alex Theuma on The SaaS Revolution Show. Before joining TripActions, she was CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Meagan talks to Alex about how TripActions has pivoted and adapted in an industry that’s been hard-hit by the COVID pandemic, and the biggest lessons she’s learned from this experience.
Listen on to learn:
- How TripActions adapted to the pandemic
- How they updated and changed their product, marketing, and messaging in light of the pandemic
- How TripActions re-focused their marketing to meet the changing needs of their sales team: channels, tactics and priorities
- How Meagen as a marketing leader supports her team in the ‘new normal’ to tackle burnout and keep the team healthy and motivated.
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