Marketing in times of crisis with Meagen Eisenberg, CMO, TripActions1 min read
Meagen Eisenberg (CMO, TripActions) joins Alex Theuma on The SaaS Revolution Show. Before joining TripActions, she was CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Meagan talks to Alex about how TripActions has pivoted and adapted in an industry that’s been hard-hit by the COVID pandemic, and the biggest lessons she’s learned from this experience.
Listen on to learn:
- How TripActions adapted to the pandemic
- How they updated and changed their product, marketing, and messaging in light of the pandemic
- How TripActions re-focused their marketing to meet the changing needs of their sales team: channels, tactics and priorities
- How Meagen as a marketing leader supports her team in the ‘new normal’ to tackle burnout and keep the team healthy and motivated.
SEALs and Calm Companies (Calm Company Fund)
In this episode of the SaaS Revolution Show, Tyler Tringas (General Partner & Founder, Earnest Capital – now Calm Company Fund), discusses: what life is like as a VC what a SEAL is what’s wrong with the term ‘bootstrapping’ and more. Listen to the full episode for Tyler’s lessons, watch the video below and subscribe…
Second-time founder’s lessons in growing a 7-figure SaaS with 2 people (Userflow)
This episode’s guest on the SaaS Revolution Show is Esben Friis-Jensen, Co-founder and CGO of Userflow. Esben discusses how he grew his SaaS to a seven-figure business with just 2 people. Esben shares: How to bootstrap the company to a seven-figure mark with a small team How to build a strong, user-friendly product to drive…
How to run a data business with Auren Hoffman (SafeGraph)
This episode’s guest is Auren Hoffman, CEO of SafeGraph. Auren discusses how to run a data business with Alexander Theuma, CEO of SaaStock. Auren says that most of the best things in life are about how you systematically do things to decrease optionality, whether it be in your personal or professional life. Listen to the…