5 Keys for Driving Growth & Engagement via Email with Scott Heimes, CMO of SendGrid1 min read

Alan Rowlette Photography - Corporate Photography Dublin - Conference Photography - Event & PR Photography - Commercial Photography - Dublin - www.alanrowlette.ie - info@alanrowlette.ie - 083-4239138

Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line.

In this episode of the SaaS Revolution Show, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He shares actionable insights on email deliverability and demystifies the art and science behind ensuring your emails get to the inbox.

An easy way to grasp what SendGrid does is to realise that every Uber receipt, AirBnb notification, and Spotify email goes out using their email service.

Scott Heimes is responsible for SendGrid’s brand strategy, driving demand for its solutions and leading global marketing operations. Scott oversees corporate marketing, demand generation, corporate communications, partnerships and alliances, international expansion and SendGrid’s community development team.

Listen to hear actionable tips on the following and more:

  • How to use CTAs, typography and logos, color and imaging
  • How many words in the subject line it takes to convert and what language to use in the copy
  • How to personalise emails and make them more fun
  • How to make emails relevant regardless where in the world you send them
  • What are the technical and human sides to assuring an email is actually delivered and opened

As a bonus, Scott also gives his top tips on how to best take care of your email list.

You can see a version of this presentation with slides, recorded at a SendGrid Webinar here.

At SaaStock, Scott will be talking about successfully scaling your SaaS business with an emphasis on hiring and culture. Listeners of the SaaS Revolution Show get a special 20% discount using the code saasrevolution. Get your ticket now!

Sign up to our newsletter

LATEST | POSTS

Podcast Banner (Landscape) (27)

The First Three Years of a SaaS Business, with Tariq Rauf (Qatalog)

This episode’s guest on the SaaS Revolution Show is Tariq Rauf, Founder & CEO of Qatalog. Tariq discusses the journey of the first 3 years of a SaaS business with Alexander Theuma, CEO of SaaStock. Tariq shares: his journey of coding from a young age the steps he took when starting his first SaaS company…

Blog Post banners (35)

Accelerating Early SaaS Growth While Building a Sustainable Business

This is a sponsored post by AWS, written by Afza Wajid, Bill Tarr, and Tomaz Perc. Software as a service (SaaS) can be an effective strategy for delivering accelerated growth and increasing the value of a business. This is reflected in publicly traded SaaS companies consistently outperforming market indices such as the NASDAQ and the…

Blog Post banners (36)

SaaStock EMEA 2021: Our Top Highlights

SaaStock EMEA Online was a great success this year, with: Invaluable learnings and strategies shared by 60+ incredible experts in the SaaS field Two days of jam-packed content sessions One day of actionable and hands-on workshops Here are some of our key highlights from the event… Day 1: People, Runway & Retention Accel Euroscape 2021:…