Taking time away from working in your business for an event can feel like a risk. But what if the event was actually time to work on your business and move it forward? A place where you can focus, learn, and make lasting connections that will support and upskill you and your leadership team.
That’s SaaStock USA.
We’ve listened to your challenges and built a new event experience that guarantees you’ll leave with the knowledge and connections you need to achieve your goals more quickly.
In this post, I’ll take you through exactly what’s new, the core themes we’ll be covering, how you can get the most out of the two days, and a sneak peek at a couple of speakers.
What’s new?
This year’s SaaStock USA agenda is built on a Forum-led event experience that gives you control. It means that whether you’re a startup looking to solidify your product–market fit, an established founder that needs tactics for operating at scale, or an investor here for market insights and meetings with your next portfolio company–you’ll get what you need, no serendipity required.
We’ve also acquired SaaSOpen Austin and teamed up with Nathan Latka for the Founderpath Center Stage. Here, you’ll find content that goes deep into the data behind successful SaaS companies.
Across the event, we’re saying goodbye to stale presentations and sales pitches and welcoming instead real stories, roundtables, panel sessions, and peer-to-peer discussions that give you actual insights that you can turn into business results.
Content tailored to you, your business, and your team
We know that, now more than ever, you need to know how to solve your challenges quickly.
Our focused Forums make it easier to find the content and networking opportunities most relevant to you, your business, and the challenges you’re facing now.
Founderpath Center Stage
Founderpath CEO Nathan Latka will be bringing a stellar set of speakers. This stage will deliver in-depth content that gives you the tactics you need to grow your revenue faster. (He’ll also be taking to the stage himself!).
Expect experienced founders, leading CEOs, and investors who’ve seen it all and know what works (and what doesn’t).
Startup Forum (Sponsored by Atlassian)
The Startup Forum will include roundtables, panel sessions, and interactive discussions to help founders and their leadership teams balance growth, innovation, and efficiency. Rather than passive content, this experience plays host to practical mentorship–designed to spark ideas, give guidance, and build community.
The Startup Forum will also proudly host this year’s Global Pitch Competition– where standout startups will take to the stage and pitch their way to the $500k investment.
The Startup Forum will cover:
- Delivering a winning pitch: How to attract investors
- Startup to scale up: AMA with two scaling SaaS leaders
- Hire with precision, not for headcount: How to sustainably grow a team
- Building a GTM Masterplan: Reach Your Target Audience and Convert Customers
- Mastering Founder-led sales & how to let go at the right time
- How to achieve and maintain product-market fit: Positioning for success
GTM Forum
A Forum for Directors, VPs, and C-Suite leaders in marketing, revenue, and customer success. Discover repeatable, and scalable motions that will fortify your GTM plan for the next 12 months. The GTM Forum is here to help you learn, share, and connect with people who understand the unique pressures and opportunities for GTM leaders in 2025.
The GTM Forum will cover:
Marketing
- How AI hyper-personalization converts buyers without getting sales involved
- How to grow your brand equity in a saturated market
- Diagnosing marketer challenges: Delayed campaigns, complex channels, and below par results
- How to structure and manage high-performance marketing teams
Revenue
- The AI-fication of sales: How smart sales teams leverage AI to boost deal velocity
- 5 f*ck ups to avoid when prospecting: Unpicking the customer acquisition lock
- Outside the box: Unconventional sales strategies to convert the modern buyer
- Outbound selling 2.0: The new playbook on creating tangible pipeline
Customer Success
- The best defense is a great offense: How customer success proactively sells for you
- Transforming your customer support into a new competitive advantage
- Beyond automation: What’s next for AI in customer success?
- Why customer success could be the new North Star metric for growth
Tickets are selling fast. Get yours today.
CFO Forum
We’re working with leading CFOs and Platinum Sponsor, Sage, to curate an agenda with over five hours of in-depth content and networking for finance leaders looking to tackle more than just the bottom line. Across roundtable discussions, panel sessions, and insightful keynotes, you’ll learn the skills to drive strategic innovation in your company and discover the tactics you need to lead the business forward with confidence.
The Finance Forum will cover:
- Reporting and forecasting: Top tactics for CFOs and finance leaders
- How to build a Goldilocks ‘just-right’ budget for sustainable growth
- The paradox of SaaS metrics and benchmarks
- Cash management essentials: The must-haves for finance leaders
- The roadmap to profitability: How to tackle the tension between growth and profits
- Building the modern CFO playbook: Fundraising, benchmarks, and driving growth
The Finance Forum will be moderated by David Appel, Global Head of Subscription & SaaS Vertical at Sage Intacct.
AI First by SaaStock
AI First is a pre-conference Forum (held on Monday 12 May) that will arm the SaaS community with what they really need to know as we enter the next phase of the AI hype cycle. With a series of first-class sessions, AI demos, and networking, this is the only event globally for B2B SaaS Founders, CEOs, and their executive teams that are currently transitioning their business to become AI first.
Join the AI Forum and learn:
- How this CEO transitioned their SaaS business to become truly AI first
- The product conundrum: Redefining PMF, leveraging new capabilities, and repositioning to the market
- Product: How to re-evaluate product development and embed AI into your core offering
- Marketing: How to build an AI-native brand and reposition in saturated markets
- Sales: How to reach the modern buyer, demonstrate ROI and build pipeline
- Pricing: How to effectively price and package a new AI solution
- Customer: How to overcome skepticism, leverage feedback and build trust
AI First tickets are available to buy as an add-on to your conference ticket.
Connecting the community with targeted networking
In addition to our first-class content, we’re also running a parallel networking program to make it even easier to learn from peers, connect with prospects & customers, and meet potential investors.
This is a mix of new networking initiatives and SaaStock staples:
- Connections Lounge: A bigger and better networking zone in the centre of the show floor. Use our AI-powered app to find and set up meetings with the people you really want to meet.
- Connect + Go: Fresh from our Europe event, we’re bringing speed networking to Austin. Register through the app to connect with up to 50 people in one session.
- SaaStock Huddles: Peer-curated discussions for companies to talk about their real time challenges and crowd-source effective solutions. Content will be vetted and approved and attendees can sign up to scheduled sessions through the app.
- Global Pitch Competition: It wouldn’t be SaaStock without the Global Pitch Competition. Startups will pitch their SaaS in front of stellar investors with the hopes of winning the $500k investment. (Pitch competition entrants must be See of Pre-Seed stage B2B SaaS. Investment subject to due diligence.)
Find out more about what’s new for 2025.
Join us in Austin 13-14 May
We’re super excited to see this iteration of SaaStock USA come to life in May.
Join us and 1500 other SaaS founders, leaders, and investors—make the right connections, up-skill your team, become AI first, and move your business forward.
Tickets are selling fast! Get yours today.