How your core metrics shift as your company grows with Tina Sharkey, co-founder of Brandless1 min read
This week Tina Sharkey, co-founder of Brandless, is chatting to Alex Theuma on the SaaS Revolution Show, live from Slush 2019.
They discussed Brandless’ journey to date, including their expansion from a direct-to-consumer model to incorporating a physical retail presence. They also discussed the importance of identifying and communicating your core metrics – and how these have changed as Brandless has grown. This is especially important for an early, growing team – it’s essential that everyone knows the key metric by which you’re measuring growth – and how their contribution aligns with that. Tina offered some great practical advice for founders on telling your company’s story, and measuring success.
Listen on to learn:
- How to pick your ‘north star’ metric – the one that aligns with your startup’s growth
- Why the most important role of CEOs and founders is the Chief Storyteller role
- How to empower your team with a solid onboarding process
- And how your investors can help you with much more than just capital.
The importance of revenue operations with Krish Subramanian, Chargebee
Krish Subramanian, founder and CEO of Chargebee, is this week’s guest on The SaaS Revolution Show. Krish talks about revenue operations, and the importance of the operations function for scaling SaaS businesses. He also shares how his role as CEO has changed as the company has scaled – from what he’s learned about hiring and…
SaaS Marketing: a guide to marketing your SaaS business
This post is an excerpt from SaaS Marketing: A guide to marketing your SaaS business. Read on, or click here to download the full guide. For growing SaaS companies, marketing is one of the most important ingredients fuelling your growth. Every company needs customers. And no matter how good your product is, you won’t get…
SaaStock LatAm: Bringing 600 SaaS leaders together for 3 days, 60 hours of content, countless opportunities
Latin America’s most actionable conference for B2B SaaS founders, executives, and investors is back. We’re excited to announce that SaaStock LatAm 20 is returning to Sao Paulo on May 11th-13th 2020. We’ll bring 600+ SaaS founders, executives, and investors together for three days of intensive knowledge and networking, all in the name of traction, growth,…