This week Tina Sharkey, co-founder of Brandless, is chatting to Alex Theuma on the SaaS Revolution Show, live from Slush 2019.

They discussed Brandless’ journey to date, including their expansion from a direct-to-consumer model to incorporating a physical retail presence. They also discussed the importance of identifying and communicating your core metrics – and how these have changed as Brandless has grown. This is especially important for an early, growing team – it’s essential that everyone knows the key metric by which you’re measuring growth – and how their contribution aligns with that. Tina offered some great practical advice for founders on telling your company’s story, and measuring success.

Listen on to learn:

  • How to pick your ‘north star’ metric – the one that aligns with your startup’s growth
  • Why the most important role of CEOs and founders is the Chief Storyteller role
  • How to empower your team with a solid onboarding process
  • And how your investors can help you with much more than just capital.