How to build a killer B2B brand to achieve hyper growth1 min read

Dave Gerhardt.001

On the latest episode of the show, we host Dave Gerhardt, VP Marketing at Drift, and talk about the importance of brand in B2B and how to go about creating an awesome one.

Dave joined Drift at the very start as the first marketer. When I asked him whether it had been his impressive resume, featuring names such as HubSpot and Constant Contact that got him the job, Dave admitted it was actually his side project, the Tech in Boston podcast, slack channel and email list that had caught the attention of David Cancel.

Dave’s experience is particularly interesting because he has always marketed to other marketers. He says he has learned the most in the past 3 and a half years, where the heart of the marketing operations has been the unique Drift brand. That has helped Dave and the company to create a new category of conversational marketing, sign up over 150K customers and become incredibly distinct in their marketing.

Listen on to hear:
  • How to win the hearts of customers
  • How Drift approached building its brand
  • How to determine the way to approach your brand

Dave will be joining us once again at this year’s SaaStock flagship conference this October in Dublin. Don’t forget to sign up for the SaaStock19 Insider Sale and be the first one to find out when we release our 2 for 1 tickets in April. There are only 500 tickets up for grabs, and once they’re gone that is it!

Alan Rowlette Photography - Conference Photography Dublin -  Event Photography Dublin - PR Photography Dublin - Corporate Photography Dublin - Commercial Photography Dublin

What SaaS investors want: Welcome to Investock 2.0

From its inception, SaaStock has always been a gathering that welcomes and serves all. We have always put equal effort in making sure founders, executives and investors alike get the most value. A healthy and strong SaaS ecosystem can only exist and thrive if all of its key stakeholders have access to what they need…

Natalie Nagele.001

How to organise your company for effectiveness and productivity

On this week’s episode of the SaaS Revolution Show, we talk with Natalie Nagele, Co-founder and CEO of Wildbit about how she and her co-founder and husband, Chris Nagele have run the company for the past nearly 19 years and have created both an effective and calm environment. During those 19 years, Natalie and Chris…


20 Pioneering Partners To Check Out Ahead Of SaaStock19

When building out the program for SaaStock19, our annual flagship event, we’re looking to deliver a series of firsts: brand new ideas, big announcements, different ways of working, fresh investment prospects and of course, high-quality contacts. With that in mind, it’s always fantastic to have new partners signing up to join us for the very…