How to build a killer B2B brand to achieve hyper growth1 min read
On the latest episode of the show, we host Dave Gerhardt, VP Marketing at Drift, and talk about the importance of brand in B2B and how to go about creating an awesome one.
Dave joined Drift at the very start as the first marketer. When I asked him whether it had been his impressive resume, featuring names such as HubSpot and Constant Contact that got him the job, Dave admitted it was actually his side project, the Tech in Boston podcast, slack channel and email list that had caught the attention of David Cancel.
Dave’s experience is particularly interesting because he has always marketed to other marketers. He says he has learned the most in the past 3 and a half years, where the heart of the marketing operations has been the unique Drift brand. That has helped Dave and the company to create a new category of conversational marketing, sign up over 150K customers and become incredibly distinct in their marketing.
Listen on to hear:
- How to win the hearts of customers
- How Drift approached building its brand
- How to determine the way to approach your brand
Dave will be joining us once again at this year’s SaaStock flagship conference this October in Dublin. Don’t forget to sign up for the SaaStock19 Insider Sale and be the first one to find out when we release our 2 for 1 tickets in April. There are only 500 tickets up for grabs, and once they’re gone that is it!
Sign up to our newsletter
LATEST | POSTS
Designing for quiet – in product and in business with Mathilde Collin, Front
This extra-special episode of The SaaS Revolution Show comes straight from the online stage at SaaStock Remote. Join Mathilde Collin, CEO and co-founder of Front, in conversation with Alyssa Newcomb, technology reporter for Today.com and NBC News, as they discuss designing for quiet in product and in business. Watch the video of this episode, or…
Expanding into Europe: lessons for US SaaS startups with Stephen McIntyre, Partner at Frontline Ventures
Stephen McIntyre, Partner at Frontline Ventures is this week’s guest on The SaaS Revolution Show. Currently Partner at Frontline Ventures, Stephen was previously at Twitter and Google, before moving into VC. He was one of Twitter’s first employees outside of the US, and joined Google during a period of hypergrowth. He brings his experience as…
Use the storm to prepare for smooth sailing: How to ready your SaaS startup for growth post-COVID-19
This is a guest post from Dan Wheatley – CEO and co-founder of StraightTalk Consulting, a SAAS operations and growth consultancy which works with B2B founders to implement long term data-driven growth strategies. While the current lockdown has hit businesses of all shapes and sizes, early-stage SaaS startups are particularly feeling the pressure as enterprise consumers…