On the latest episode of the show, we host Dave Gerhardt, VP Marketing at Drift, and talk about the importance of brand in B2B and how to go about creating an awesome one.

Dave joined Drift at the very start as the first marketer. When I asked him whether it had been his impressive resume, featuring names such as HubSpot and Constant Contact that got him the job, Dave admitted it was actually his side project, the Tech in Boston podcast, slack channel and email list that had caught the attention of David Cancel.

Dave’s experience is particularly interesting because he has always marketed to other marketers. He says he has learned the most in the past 3 and a half years, where the heart of the marketing operations has been the unique Drift brand. That has helped Dave and the company to create a new category of conversational marketing, sign up over 150K customers and become incredibly distinct in their marketing.

Listen on to hear:
  • How to win the hearts of customers
  • How Drift approached building its brand
  • How to determine the way to approach your brand

Dave will be joining us once again at this year’s SaaStock flagship conference this October in Dublin. Don’t forget to sign up for the SaaStock19 Insider Sale and be the first one to find out when we release our 2 for 1 tickets in April. There are only 500 tickets up for grabs, and once they’re gone that is it!