How to move from Marketing Qualified Leads to Product Qualified Leads1 min read

Kieran Flanagan.001

On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads.

A software engineer by education, Kieran very quickly figured out that he would be average at best when it came to building software products. Where he got excited was in getting people to use them, and grow that usage.

Kieran’s path in figuring that out has seen him go through companies like Salesforce and Marketo, finally landing at HubSpot 6 years ago. Such a long tenure is unusual for people like Kieran who get easily bored but HubSpot has proved such an incredibly interesting playground for experiments that he hasn’t been tempted to leave. In the past two years, he has been in charge of the entire top of the marketing funnel, which represents all the demand created through users and leads. A lot of that has been led by trials and the use of freemium products.

Listen on to hear:

  • What is a product qualified lead
  • How to know if a product-led strategy makes sense for your business
  • How to begin transitioning to product qualified leads

Kieran has spoken at three SaaStock conferences and will be back at SaaStock19, where we will bring many more marketers just like him. Sign up for our Insider sale to be the first to get access to our 2 for 1 ticket sale.

Speaker Announcements-5

Hidden Gems: The Rising Star Speakers of SaaStock19

We’re at a distinct turning point in the year. There’s a slight chill in the morning air, the shops are stocking up on knitwear, and Instagram is overflowing with #pumpkinspice everything. For some, this means the onset of Fall. For anyone working in the SaaS space, it can mean only one thing; SaaStock19 is just…

how to grow a prize kabbage-2

How To Grow A Prize Kabbage: Culture, Change and Capital with Kathryn Petralia

Although impeccably polite, you get the impression that Kathryn Petralia might be a little tired of the focus placed on her unconventional path to success at the helm of FinTech giant, Kabbage. The company, which provides AI-powered access to capital, directly to SMBs, has ranked on the Inc. 5000 list as one of America’s fasting-growing…

Jason VandeBoom.001

Break all the rulebooks: How ActiveCampaign reached $70M in ARR

On this week’s episode of the SaaS Revolution Show, we speak with Jason VandeBoom, Founder and CEO of ActiveCampaign about all the unusual things he has done to reach $70M in ARR and counting. A builder and maker of things from an early age, young Jason thought that the best way to cater for that…