Building your SaaS company’s growth function with Elena Verna1 min read
Elena Verna (Growth Advisor, EIR at Reforge and previously interim CMO at Miro) joins Alex Theuma on The SaaS Revolution Show. She talks to Alex about building out a growth function within startups and scale-ups, and how growth teams fit in to the wider business. Elena shares her experiences based on advisor roles at companies such as MongoDB and Miro, including how to turn growth into a whole-company approach – not just a marketing effort.
Listen on to learn:
- In a startup or scale-up, how does the growth team fit into the wider business?
- The differences between building out a growth function at a startup selling to SMBs vs enterprise companies
- How growing startups can build their growth team
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