SaaS sales and distribution in a crowded space with Marcelo Lombardo, Omie1 min read


Marcelo Lombardo, CEO and founder at Omie, is this week’s guest on The SaaS Revolution Show. Marcelo shared his story of growing Omie from a 7 person startup in 2013, to an 800 person company today.

He talked about how Omie built out their sales process and completely transformed from a light-touch sales process to having the majority of their team involved with sales in some part. He also shares his learnings from having lots of competitors suddenly appearing in their market, and how Omie overcame that challenge.

Listen on to learn:

  • Why the Brazilian market is so tough for international companies to break into.
  • How Omie built – and then rebuilt – their customer acquisition process in the face of increased competition.
  • How Omie align their pricing to the growth of their customers.

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