From 0 to $5M in ARR: How to create a predictable outbound machine2 min read
On this week’s episode of the SaaS Revolution Show, we talk with Nazma Qurban, Chief Revenue Officer of Cognism about how she has managed to build a predictable outbound sales machine in the past 2.5 years.
When Nazma joined Cognism she was the first sales employee. The company had one paying customer so the world was hers to conquer and bring in the revenue. Nazma knew the way to go was outbound so she started building a predictable outbound strategy. Driven and ambitious, Nazma would go to every networking event she could and knock on many doors to get a ton of advice and spur as much interest about Cognism as possible.
Two and a half years later she has built a team of 25, mostly comprised of graduates that she carefully upskills. The learning mentality is still present among them and you would be hard-pressed to go to a meetup in London and not run into someone from Cognism. The efforts have paid off. The retention of employees is incredibly high and nowadays Cognism earns $5M in ARR. Cognism’s is a truly remarkable story, with outstanding salespeople in the heart of it.
Listen on to hear:
- How Nazma makes sure the graduates she hires stay in the company
- The secret to upskilling graduates
- One key tenet to building a predictable revenue machine
Nazma Qurban is one of many excellent speakers we will host at SaaStock19 in Dublin this October who will help you improve your sales efforts. During the three days, you will learn much more about building a predictable outbound machine and other sales techniques from the likes of Jacco vanderKooj, CEO of winning by design, Steli Efti, CEO of Close.io, Patricia Duchene, VP Sales, and GM Europe, Wrike and many others. Grab a ticket now at saastock.com for the best possible price.
Why do we quit our jobs with Phil Chambers, CEO of Peakon
This week Phil Chambers, CEO and co-founder of Peakon, is chatting to Alex Theuma on the SaaS Revolution Show, live from Slush 2019. They discuss Peakon’s latest report looking at why people leave their jobs. They discuss trends and common themes in employee attrition, the importance of your onboarding process, and the times and reasons…
Introducing the top 10 SaaS trends for 2020
The world of SaaS is constantly changing, so we want to know: what are the key SaaS trends we should expect to see in 2020? SaaStock brings together the brightest minds in SaaS – so where better to pick their brains about the SaaS trends we should know about for the new year. We asked…
Lessons from scaling Europe’s fastest-growing SaaS company with Avi Meir, Travelperk
This week Avi Meir, CEO and co-founder of Travelperk, is chatting to Alex Theuma on the SaaS Revolution Show, live from Slush 2019. They discuss Travelperk’s journey to becoming the fastest-growing SaaS company in Europe. Avi shares his insights on building and scaling company culture, and how to maintain that as you scale into new…