This week’s guest, hailing all the way from Brazil, is Diego Gomes, CEO of content marketing platform and SaaS-enabled marketplace Rock Content. Alex and Diego, who was one of many excellent speakers at SaaStock LatAm in 2019, talk about the content marketing strategy the company has executed for their blog to reach 2 million unique visits and 50K new subscribers each month. and help the company on the way to $12mm ARR.
An entrepreneur by heart, Diego started Rock Content with two other co-founders, nearly six years ago. At the time they had no idea they were building a SaaS company, what made a subscription-based company successful or who else was building SaaS in Brazil. What they knew was to blog about marketing. Marketers became their core audience.
As they built the content marketing strategy they included the entire customer persona lifecycle of a marketer, from the moment they graduated university all the way to becoming a CMO. That full lifecycle focus has been in the centre of the success that Rock Content has managed to achieve. Currently, at $12M in ARR, the company employs 300 people and has been profitable for three years in a row.
Diego has managed to replicate a similar success with content marketing for his personal blog and project SaaSholic, which aims to help SaaS founders in Latin America. Running it for the past 3 years, he has managed to build a healthy community of thousands of SaaS founders and has made many friends along the way.
Listen on to learn:
- How the customer acquisition strategy is reflected in the content marketing of Rock content
- What are the pillars of a truly successful content marketing strategy
- Whether you should be worried about the over saturation of content
After a highly successful and sold out SaaStock LatAm in 2019, we’re heading back for 2020 – bigger and better than ever! We’re bringing together 600+ local and international SaaS leaders for Latin America’s most actionable conference for B2B SaaS founders, executives, and investors. Tickets are on sale now – don’t miss out!