How to be global from day 1 with Max Armbruster2 min read

Max Armbruster.001

On the latest episode of the SaaS Revolution Show, we host Max Armbruster,  Founder of Talkpush, about being truly global from day 1.

It’s a topic that fits Max all too well as he would easily qualify as a global citizen of the world. Having lived pretty much everywhere around the globe, his current home is Hong Kong. Talkpush is his fourth company, which he started in 2014. While the HQ of the company is technically Hong Kong where Max sits with two other people, the reality is that the conversational Candidate Relationship Management system has been global from day 1 and has 5 homes.

That wasn’t the advice Max had received at the beginning. Instead of focusing on one market alone and growing slow, Max decided to approach growth differently – working with enterprise customers he would follow existing customers around the world and expand in each market where they were present rather than seek to find new customers in one place. The plan has worked out well and Talkpush currently employs 45 people and after an initial seed round is a 100% customer-funded.

Listen on to hear:

  • How Max de-risked expanding into new markets
  • How to approach each market individually from a technological perspective
  • One way to make sure your positioning is right in each market

Max is one of the excellent speakers we will host at SaaStock Asia, which will take place in Hong Kong, May 14th – 16th. He will be joined by other successful founders from Hong Kong such as François Chabaudie, Co-Founder & CEO, Neoma and Paul Lugagne Delpon, Co-Founder Easyship as well as international founders who have already ventured onto the Asian market successfully such as Eric Siu, CEO at Single Grain, Bjoern Zinssmeister, CEO and co-founder, Templarbit and Peter Coppinger, CEO and co-founder Teamwork. Find out more information about SaaStock Asia and get tickets

If you are curious to learn what other companies are succeeding from the region, have a look at our list of 38 bright Asian SaaS stars from 11 countries. 

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