The content marketing playbook of Eric Siu2 min read

Eric Siu.001

With SaaStock18 around the corner, we want to get you even more excited for the conference and are bringing to you an especially useful and interesting podcast episode this week. Alex chats with Eric Siu, CEO of SaaS marketing agency Single Grain on all things content marketing. Eric is the host of not one but two podcasts – Growth Everywhere, which gets 100,000 downloads a month and The Marketing School co-hosted with Neil Patel, which is well on track for reaching a million downloads a month.

Aside from speaking at the Growth track at SaaStock18, Eric is also recording a few live episodes of Growth Everywhere at our podcast stage, which we are running in collaboration with Intercom. Inside Intercom, SaaS Revolution Show, BUILD, The Top by Nathan Latka, SaaS Open Mic, Steli Efti’s Startup Chats and 14 minutes SaaS are all recording podcasts live. You can see the full line up on our event app. We will have limited seating available for people who would like to listen in.

The Podcast stage is one of the many exciting things that come with a SaaStock ticket. In case you don’t have one, we have very very few remaining ones available before we sell out. Grab one now using code ALEXT20 for 20% off.

Eric joined Single Grain 5 years ago and 4 years ago took over as CEO. When asked to describe himself, he simply says “I love Marketing” and as you will hear in the interview he certainly does. Tune in to hear a myriad of helpful advice including:

  • One key advice he has about running content
  • What is the most important role in content marketing you need to hire
  • A simple tactic on promoting your content, which as Eric says should take about 95% of your time especially at the start

Eric and 132 other speakers were all part of SaaStock18. You can watch all their talks by getting the SaaStock On-Demand pack. 40+ hours of actionable content on Marketing, Sales, Customer Success, Internationalisation and Funding await you there.

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