Lorena Morales, VP of Marketing at Go Nimbly is this week’s guest on The SaaS Revolution Show.
In this episode she shares her experience as a marketing leader, including why Go Nimbly’s marketing doesn’t focus on lead generation – and how that’s all changed with COVID-19. Jason Reichl, CEO of Go Nimbly joined the podcast last year to talk about revenue operations, and Lorena shares the types of companies that can benefit from implementing revenue operations, and why.
Listen on to learn:
- Why marketing is often the first department to be cut in a downturn
- How COVID-19 has affected GoNimbly’s marketing plan
- How GoNimbly approaches ABM, and why it’s a good-fit marketing strategy for them.