Adapting your marketing in times of crisis with Lorena Morales, Go Nimbly1 min read
Lorena Morales, VP of Marketing at Go Nimbly is this week’s guest on The SaaS Revolution Show.
In this episode she shares her experience as a marketing leader, including why Go Nimbly’s marketing doesn’t focus on lead generation – and how that’s all changed with COVID-19. Jason Reichl, CEO of Go Nimbly joined the podcast last year to talk about revenue operations, and Lorena shares the types of companies that can benefit from implementing revenue operations, and why.
Listen on to learn:
- Why marketing is often the first department to be cut in a downturn
- How COVID-19 has affected GoNimbly’s marketing plan
- How GoNimbly approaches ABM, and why it’s a good-fit marketing strategy for them.
Building a 10X Company Culture with Darren Chait, Hugo
Darren Chait leads growth and operations for Hugo, a connected meeting notes software company. He and the Hugo team are on a mission to reconnect the way we meet to the way we work. He co-authored the book 10X Culture, and joins Alex Theuma in this episode of The SaaS Revolution Show to talk about…
Advanced SaaS Metrics – Accounting for Upsell
This is a guest post by Phil Edmondson-Jones, Principal at Oxx. Oxx is a specialist SaaS investor, backing Europe’s most promising B2B SaaS scale-ups from Series A and beyond. Want more insights from the Oxx team? Phil’s colleague Mikael Johnsson joined The SaaS Revolution Show in September 2020. B2B SaaS companies have gotten the memo…
What does the future hold for the subscription economy? with Tien Tzuo, Zuora
Tien Tzuo (CEO, Zuora) joins Alex Theuma on The SaaS Revolution Show. They’re looking at what the future holds for the subscription economy. Tien also shares how he prioritises learning, to become the best CEO he can be, as well as the biggest lessons he’s learned from this challenging year. Tien is one of the…