How to conquer and win the Asian market1 min read

Hande Cilinger conquer Asian market

On this week’s episode of the SaaS Revolution Show, we host with Hande Cilinger, Co-founder and CEO of Insider, a Growth Management category creator, hailing all the way from Singapore.

Originally Turkish, Hande divides her time between Turkey, Singapore, and 17 other Insider offices, in order to manage what has become a 400-people company. Started by Hande and five co-founders six years ago, it has been global since day 1. While the US would have been a tempting location to expand to, Insider is only now beginning to consider it. At the beginning it was all about Europe and APAC, regions typically seen as more difficult, not as primed for the adoption of SaaS. Yet, the lack of competition made them far more exciting regions, especially Asia. Tapping into it, Insider has become a trailblazer in the region, seeing 3x growth since last year alone.

What has made Insider successful in markets like Singapore, Malaysia, Indonesia and beyond has been laser-focused local approach to each of them. If you are in any way thinking of expanding into Asia, this episode is filled with nuggets such as:

  • How Insider views venturing into different Asian markets
  • What the expansion plan was
  • What has been the secret sauce in making this expansion successful

Hande will be joining us at SaaStock Asia in Hong Kong, May 14 and 15th to talk more about how Insider won Asia and became a category creator. There she will be joined by a stellar line up of speakers, including Vinod Chandramouli, Global Head, Pre Sales, Freshworks, Anna Gong, CEO & Founder, Perx Technologies, Jeffrey Paine, Managing Partner, Golden Gate Ventures and over 20 other speakers. Grab a ticket for SaaStock Asia while you still can.

Alan Rowlette Photography - Conference Photography Dublin -  Event Photography Dublin - PR Photography Dublin - Corporate Photography Dublin - Commercial Photography Dublin

What SaaS investors want: Welcome to Investock 2.0

From its inception, SaaStock has always been a gathering that welcomes and serves all. We have always put equal effort in making sure founders, executives and investors alike get the most value. A healthy and strong SaaS ecosystem can only exist and thrive if all of its key stakeholders have access to what they need…

Natalie Nagele.001

How to organise your company for effectiveness and productivity

On this week’s episode of the SaaS Revolution Show, we talk with Natalie Nagele, Co-founder and CEO of Wildbit about how she and her co-founder and husband, Chris Nagele have run the company for the past nearly 19 years and have created both an effective and calm environment. During those 19 years, Natalie and Chris…

LatAmStartups-7

20 Pioneering Partners To Check Out Ahead Of SaaStock19

When building out the program for SaaStock19, our annual flagship event, we’re looking to deliver a series of firsts: brand new ideas, big announcements, different ways of working, fresh investment prospects and of course, high-quality contacts. With that in mind, it’s always fantastic to have new partners signing up to join us for the very…