How to conquer and win the Asian market1 min read

Hande Cilinger conquer Asian market

On this week’s episode of the SaaS Revolution Show, we host with Hande Cilingir, Co-founder and CEO of Insider, a Growth Management category creator, hailing all the way from Singapore.

Originally Turkish, Hande divides her time between Turkey, Singapore, and 17 other Insider offices, in order to manage what has become a 400-people company. Started by Hande and five co-founders six years ago, it has been global since day 1. While the US would have been a tempting location to expand to, Insider is only now beginning to consider it. At the beginning it was all about Europe and APAC, regions typically seen as more difficult, not as primed for the adoption of SaaS. Yet, the lack of competition made them far more exciting regions, especially Asia. Tapping into it, Insider has become a trailblazer in the region, seeing 3x growth since last year alone.

What has made Insider successful in markets like Singapore, Malaysia, Indonesia and beyond has been laser-focused local approach to each of them. If you are in any way thinking of expanding into Asia, this episode is filled with nuggets such as:

  • How Insider views venturing into different Asian markets
  • What the expansion plan was
  • What has been the secret sauce in making this expansion successful

Hande will be joining us at SaaStock Asia in Hong Kong, May 14 and 15th to talk more about how Insider won Asia and became a category creator. There she will be joined by a stellar line up of speakers, including Vinod Chandramouli, Global Head, Pre Sales, Freshworks, Anna Gong, CEO & Founder, Perx Technologies, Jeffrey Paine, Managing Partner, Golden Gate Ventures and over 20 other speakers. Grab a ticket for SaaStock Asia while you still can.

Sign up to our newsletter

LATEST | POSTS

Blog Banner

The Hottest Sessions at SaaStock LatAm Online

SaaStock LatAm Online has been planned and developed in collaboration with SaaS leaders from the region and internationally, designed to help the SaaS community of South America refocus priorities, overcome new obstacles, and help their companies gain traction, growth, and scale.  We’ve hand-picked some of the hottest sessions for SaaS founders and leaders looking for…

Podcast Banner (Landscape) - 1200x628px (4)

Larry Gadea (Envoy): Building SaaS products for the post-COVID workplace

Larry Gadea, CEO and founder at Envoy is this week’s guest on The SaaS Revolution Show. He founded Envoy in 2013 to start a ‘revolution for the workplace’. Envoy is building smart tools to help offices run more smoothly – like welcoming visitors, receiving mail, and booking meeting rooms. But a global pandemic that closes…

The Ultimate Guide to Running an Online Conference

The Ultimate Guide to Running an Online Conference: How We Pivoted, Pulled It Off, and How You Can Too

This guide will walk you through how we ran SaaStock Remote, and what you need to consider when planning and running your own online conference or event. It’s pretty long, so use the contents and the navigation links throughout to jump to the sections you’re most interested in. Throughout we’ll mix together the how-we-did-this tales…