Asia is undergoing a digital transformation, and the SaaS community is touched by that as much as any other industry.

It is proof that even when circumstances are not ideal for the proliferation of new technologies, where there’s a will there’s a way.

The SaaStock team will be landing in Hong Kong, bringing our leading SaaS gathering to the region for much needed inspiration, tactical learning, and strengthening of the community. It’s what we have successfully done in other regions and will bring a tailored version to Asia on May 14-15.

Our agenda is a reflection of the ecosystem as well as the melting pot of ideas that Hong Kong is. We’ve gathered Asia’s leading SaaS founders, executives, and investors – as well as a few international faces – for unbeatable knowledge and networking. They will be covering diverse topics – how to build companies outside Silicon Valley, what the state and future of SaaS is, how to adapt products for new markets, how to create a healthy and inclusive company culture, among many others.

Below is a little extra information about our fantastic speakers that will take the stage at SaaStock Asia to get you as excited as we are to see them.

Make sure you grab your ticket to learn from these movers and shakers of the SaaS industry in person in Hong Kong.

Dave Ng, Principal, B Capital


With a Computer Engineering degree from Carnegie Mellon University and a Master degree in International Development from Harvard University, Dave Ng has extensive international experience in tech and investments. He has worked as management consultant in Asia and in San Francisco for companies like the Boston Consulting Group and Dalberg, among others. Dave has also served as Director of Strategy at Oracle. Since 2015, he’s Principal at B Capital Group, which invests in daring tech businesses from its three international offices in Los Angeles, San Francisco, and Singapore.

Talk: Fireside Chat: 5 Do’s & Don’ts Lessons When Securing Your Next Round of Funding

Vinod Chandramouli, Global Head Pre Sales, Freshworks

Vinod Chandramouli has a rich experience in consulting, sales engineering and services delivery which he brings to his leadership positions in tech. He has worked as Senior Analyst at Deloitte, as well as Business Development Evangelist at Akamai Technologies. Since 2015, Vinod has been based in Chennai and is the Global Head of Presales and Marketplace at Freshworks, formerly known as Freshdesk. It is one of the most renowned unicorns in India, providing a cloud-based customer support platform for businesses across the globe.

Talk: TBA

Anna Gong, CEO & Founder, Perx Technologies

Anna Gong spent 12 years in San Francisco, working at companies like Wily Technologies and taking various roles in business management, strategy, and development. In the period between 2006 and 2009, she transitioned to Singapore as Senior Director at Wily Technologies. Then Anna moved on to CA Technologies, both in Japan and Singapore, where she spent the next three years. In 2014, she became the CEO of her own business, Perx Technologies, which is a leading loyalty and customer engagement SaaS platform. In 2017, she won the Singapore Women Entrepreneur Award. Anna is also a TEDx speaker and prominent face in enterprise tech.

Talk: Going Global – Overcoming Regional Challenges to Land & Expand Your Asian SaaS

James Gilbert, Director APAC, HubSpot

James Gilbert knows a thing or two about B2B and B2C growth. He has extensive experience in data and analytics (refers to himself as a data nerd) and is currently the Director of HubSpot for Australia, New Zealand, and Asia. James is also a familiar face you surely have seen at industry events. He has worked at RedBalloon in Australia for four years, as well as at the SaaS startup Redii. Currently, he is also a mentor and investor at Startmate.

Talk: TBA

Eric Siu, CEO, Single Grain

Everything digital is close to heart for Eric Siu. After holding numerous positions as a digital marketing manager, he joined Single Grain in 2013, and has been its CEO ever since. The company offers customized digital marketing strategies to businesses of all sizes – from startups to Fortune 500. Eric is also the host of two podcast series, Growth Everywhere and Marketing School. You can hear him share his content marketing playbook with us in one of our SaaS Revolution Show editions. In his talk at SaaStock Asia 2019, he will give insights on his experience at Single Grain in boosting the size of a B2B audience into the millions.

Talk: The One Technique We Used to Grow a Tiny B2B Audience to Millions Per Month

Florian Cornu, Founder & CEO, Future Flow

Since 2011, Florian Cornu has been living and thriving in the startup world in Southeast Asia. Based in Singapore, he co-founded Flocations, today’s largest travel e-commerce marketplace in Asia, which was acquired by VRG. Florian then went on to found a few other companies and initiatives. He is co-founder and manager of SaaS Business Asia, which is contributing to the development of the ecosystem in the region. Since 2014, Florian is leading Future Flow, which provides essential services to entrepreneurs, including business modelling, financial planning, and strategy. He also has co-founded Map of the Money, which is a visual representation of the active investors in Singapore and Southeast Asia.

Talk: TBA

Anita Varshney, VP Strategy & Innovation, Next-Gen SAP

Anita Varshney studied an MBA at the Indian Institute of Management Bangalore. She then joined PwC India as a Process Improvement Consultant in textile and air products and gases. Since 2008, she has been on the SAP team. First, she started in Singapore as Business Transformation Consultant, and since 2012 she’s been based in Hong Kong, where she is the Strategy & Transformation Lead of SAP Next-Gen. It’s SAP’s innovation university and community, united around the company’s commitment to sustainable development. Anita is passionate about change and innovation and is a driving force behind campaigns with a purpose, impact investing, and global sustainable projects.

Talk: TBA

Nathan Latka, CEO, The Latka Agency

Nathan Latka barely needs any introduction. He has been around the internet industry for a while – and his name is well-known to SaaS founders across the globe as a renowned entrepreneur and a podcast host. In 2010, he founded Heyo, a company which helps businesses market on Facebook. It raised $2.5M Series A funding and was later acquired by Votigo in 2016. Nathan runs his famous podcast The Top Entrepreneurs since 2016, with more than 4.5 million downloads to date. He is currently the CEO of the Latka Agency and acquires B2B SaaS companies that have less than $5M in ARR. he is the author of a new book – How to Be a Capitalist Without Any Capital. Through all that experience, he is certainly one to talk about the State of SaaS.

Talk: State of SaaS: Tangible Insights from 10,000+ ARR, Valuation and Growth Data Points

Suresh Shankar, CEO & Founder, Crayon Data

Suresh Shankar has more than 30 years of professional experience in the corporate world and as an entrepreneur. He has worked at companies like ABN AMRO A-P, Y&R A-P, JWT Fulcrum, and JWT India. From 2000 to 2009 he was the CEO of Redpill Solutions, which he also founded. It was sold to IBM in 2009. Suresh considers himself a Big Data & analytics evangelist. In 2012, he founded Crayon Data in Singapore. It is a platform that uses its cross-category Taste Graph to map a billion tastes of consumers across the world.

Talk: Going Global – Overcoming Regional Challenges to Land & Expand Your Asian SaaS

Meena Sandhu, VP of Marketing & Growth, Predictable Revenue

With more than 15 years of experience in marketing, today Meena Sandhu’s focus is on growth in SaaS. She’s dealt with every aspect of the marketing process – from positioning to demand generation. Meena is among the founders of SAAS NORTH and also works as an adjunct university professor. She is also a writer and a prominent industry speaker. Since 2018, she is the VP of Marketing and Growth at Predictable Revenue in Vancouver, where she has already achieved 185% YoY revenue growth.

Talk: TBA

Wai Hong Fong, Chieftain & Co-Founder, StoreHub

Wai Hong Fong is a wild entrepreneur at heart. Just after finishing his Bachelor’s degree at the University of Melbourne, he created OZHut, a multi-niche online retailer. He managed it for five years. Wai Hong has also built and led to success a number of other ecommerce stores. In 2011, he was named Australia’s Best Young Entrepreneur by StartupSmart. In 2013, Wai Hong co-founded StoreHub, which is a revolutionary cloud store management platform for SMEs.

Talk: The Secret to a Winning Go-To-Market Strategy in Asia – Building a Customer-Focused Brand

Gene Soo, Director & Co-Founder, StartupsHK

Gene Soo is a prominent name on the Asian tech scene. In the last ten years, he has founded and led a number of businesses, including names like Luster and Citymapper. Since 2010, Gene is also director and co-founder of StartupsHK, an organization that promotes the development of the startup ecosystem in Hong Kong. In 2018, he became the Managing Partner of Dimsum Ventures, a Hong Kong-based venture capital and private equity company, where he partners with Casey Lau. At SaaStock Asia 2019, Gene will share his insights into preparing for new markets by tailoring your product to local specificities.

Talk: Fireside Chat: Localizing Your Product for a New Market

Hande Çilingir, Co-Founder & CEO, Insider

Hande Çilingir is a citizen of the world: she has lived and worked in the Middle East, UK, China, Asia Pacific and Russia. She’s studied at the London School of Economics and got a Master’s from Shanghai Normal University. But beyond the dry facts, Hande is a pure entrepreneurial powerhouse. Today Hande is the co-founder and CEO of the Istanbul-based Insider, a growth management platform for digital marketers. The tech company has offices across the globe – from London to Taipei, and is used by a number of Fortune 500 companies.

Talk: Building a Global Technology Company Outside of Silicon Valley

Lynda Talintyre, Director Regional Marketing for APAC, Zendesk

Lynda Talintyre is a name to remember in the world of marketing for the APAC region. One of her early professional positions was National Marketing Manager for Australia and New Zealand for Infor Global Solutions. Later on, she was the Marketing Programs Manager for Asia Pacific at the Attachment Group. Based in Melbourne, Lynda joined Zendesk in 2015 and since 2018, she is the Director of Regional Marketing for the region.

Talk: TBA

Max Armbruster, CEO, Talkpush

Max Armbruster has been on the entrepreneurial scene since 2005. He co-founded NRG Engineering in Singapore, oil and gas engineering services for which he also led sales. At the same time, he also co-founded the engineering consultancy Edgilis, which was later acquired. Max later co-founded Aqayo, a cloud-based software service provider. He has also been a private equity consultant, as well as Head of Private Equity Practice for Asia Pacific at SAP. His diverse and rich experience has culminated in Talkpush, which he leads as CEO since 2014. You can learn some of his insights in our talk with him about going global from the start and get ready for his input on inclusivity in the SaaStock Asia 2019 panel.

Talk: Panel – Towards True Inclusivity: How D&I Builds Indestructible Company Culture

Casey Lau, Head of Asia, RISE

Casey Lau is a name you cannot miss on the tech scene in Asia. He is one of the tech startup pioneers in the region, having been a part of various initiatives and conferences propelling the ecosystem. Casey has been Senior Community Development Manager for Asia Pacific at SoftLayer Catalyst, a virtual incubator program. He has also managed the IBM Global Entrepreneur program as Community Director and is one of the co-founders of StartupsHK. Since 2016, he is the Head of Asia for RISE, a global event produced by the Web Summit team. Equipped with years of experience on the tech scene, he’ll speak about the place of FinTech in the future of SaaS.

Talk: Is SaaS the Future of FinTech?

Paul Lugagne Delpon, Co-Founder and CEO, Easyship

Paul Lugagne Delpon started off at Ernst & Young and CM-CIC Corporate Advisory. He worked for six years at the Royal Bank of Scotland in Paris, mostly focusing on mergers and acquisitions. In 2014, he moved to Hong Kong and made a transition to web development. Paul founded his own company, PLD Lab, which is a mobile and web development consultancy based in Hong Kong. In 2015, he also founded Easyship, an online platform for cross-border logistics at the service of e-commerce companies. Paul will share his rich experience in localizing products for entering new frontiers.

Talk: Fireside Chat: Localizing Your Product for a New Market

Peter Coppinger, CEO,

Peter Coppinger founded Digital Crew in 1999 and has been at its lead for the last 20 years. Digital Crew is the company behind, which is widely renowned as one of the best project management tools on the market. Peter founded in 2007, serving as CEO and Lead Developer. His rationale to create a “Teamwork Project Manager” was to ease the daily operations at Digital Crew through handy cloud-based software. The rest is history, which Peter is going to share with us – how he rocketed a SaaS business from scratch to $30 million. Oh, and by the way, he won the Entrepreneur of the Year Ireland 2018 award.

Talk: The SaaS Playbook: From $0 – $30 Million

Surendra Chaplot, Senior Product Manager, TransferWise

Surendra Chaplot studied Computer Engineering in Delhi. Already during his studies, he founded two businesses. The first one produced a Bollywood film which premiered on the National Network of India, while the second was – one of the first e-magazines in India, which later turned into an e-commerce store. In 2013, Surendra started working at HealthKart, where he was leading product development for more than two years. Since then, he’s been leading agile product teams across Southeast Asia – for HappyFresh in Indonesia, in Singapore, and today at TransferWise.

Talk: Is SaaS the Future of FinTech?

Tak Lo, Partner,

Having degrees from the London School of Economics and the London Business School, Tak Lo was the Director of Techstars between 2013 and 2016. Then he moved to Asia to join the venture capital scene as Venture Partner at Mind Fund Group. Since then, Tak has been involved in various startup development activities – accelerator development, coaching and facilitation and consultancy. He’s also on the Hong Kong government committee on Innovation, Technology and Re-industrialization. Since 2016, Tak is a Partner at, which provides early-stage funding for Asian AI and machine learning companies. He’s invested in more than 60 startups to date.

Talk: TBA

Belinda Esterhammer, Co-Founder & Board Member, Women in Tech HK

Belinda Esterhammer is an impressive lady of many talents. With high-profile education in business, management, and entrepreneurship, she’s roamed the tech world, taking care of marketing at diverse organizations around the world. She is currently one of the founders and CEO of the Hong Kong-based Springboard Group, an integrated marketing and consulting agency. Belinda is also a prominent figure in female mentoring. She founded the NextGen network, is a co-founder and board member at Women in Tech HK, and is also involved with the Asian University for Women (AUW) and TEDxTinHauWomen. Belinda will speak about achieving inclusivity in a company from within.

Talk: Panel – Towards True Inclusivity: How D&I Builds Indestructible Company Culture

Cameron Priest, CEO & Co-Founder, TradeGecko

Cameron Priest is an entrepreneur and investor from New Zealand who is based in Singapore. He founded his first company Ignite Interactive in 2010. In 2012, Cameron founded the renowned TradeGecko, a cloud inventory and order management platform for SMEs. He is also serving as its CEO. The software aims to help entrepreneurs by enabling their ecommerce activities.

Bjoern Zinssmeister, CEO & Co-Founder, Templarbit

When you have started writing code at the age of ten, there’s a certain promise for an exciting life ahead. That’s the story of Bjoern Zinssmeister, co-founder and CEO of Templarbit, an app security platform targeted mainly at developers. He moved from Germany to the Silicon Valley in 2010, driven by his desire to join the up-and-bustling tech scene in the U.S. and go global early on. By 2016, he reached the position of CTO of Design Inc. Bjoern will be one of the participants in our fireside chat on adjusting your product for a new market.

Talk: Fireside Chat: Localizing Your Product for a New Market

Jeffrey Paine, Managing Partner, Golden Gate Ventures

Jeffrey Paine started out his career as a consultant at KPMG. In 2000, he entered the investment world, consecutively working as investment manager, partner, and director at diverse funding organizations. Since 2011, Jeffrey is a Managing Partner at Golden Gate Ventures. It is an early stage VC which funds startups in Southeast Asia and has solid ties to Silicon Valley. Jeffrey is also an advisor at the Sydney Seed Fund, as well as the director of the Singapore-based Founder Institute, a global network of startups and mentors.

Talk: Going Global – Overcoming Regional Challenges to Land & Expand Your Asian SaaS

Patrick Cai, Managing Director, China, Winning By Design

With an MBA in General Management from Georgetown University, Patrick Cai has worked on senior positions in most major tech companies represented in China. He has been a Director at Siemens, Regional Director at Intel Security, and VP for China at Hewlett-Packard. He also has valuable tech experience as CEO of Sage Software and Executive Director at Exact Software. Since 2017, Patrick is the Managing Director for China of Winning by Design. The company helps founders and executives in China to boost their B2B, SaaS and B2B2C businesses.

Talk: Sales as a Science

Medhy Souidi, Head of FinTech & Startup Xchange, DBS Bank

A graduate of Paris Dauphine University, Medhy Souidi later completed MIT’s FinTech Certificate Course: Future Commerce. He is a prominent name in fintech and blockchain in Asia. Medhy has banking experience from his work at Groupe Crédit Agricole, Agence Française de Développement, as well as Indosuez Wealth Management. He is the Head of FinTech and Startup Xchange at DBS since this year. Medhy is one of the initiators of Women in Tech Hong Kong, as well as a Technovation and HKFBS.

Talk: Fireside Chat: Is SaaS the Future of FinTech? The Roadmap for New Value


Keen on learning from these leaders in SaaS? Join us in Hong Kong for SaaStock Asia for two intensive days with prominent founders, investors, and influencers.