Real SaaS Revolutionaries: Benjamin Dell2 min read

SaaS Rev - hero banner (landscape)

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary!

Today’s Real SaaS Revolutionary is Benjamin Dell. Benjamin is founder at MissingLettr, HeySummit, HelpShelf and OnboardFlow. He previously owned a web agency for over 10 years (acquired) and launched a number of SaaS startups (2x acquired). Benjamin is passionate about empowering businesses and brands with tools that help them succeed. 

Tell us the founding story of your companies?

I have been in SaaS for a few years now (with Missinglettr being my first – though I sold an early pre-revenue version of an earlier product to David Cancel / Drift before Missinglettr).

My focus has always been around ideation, bringing new products to market and establishing early growth strategies. 

Roll forwards a couple of years and whilst  launching HeySummit (a virtual summit platform) and found myself challenged with the notion that I may well be a great founder, but am I really a great CEO as well? I wanted to put that to the test so with HeySummit I decided to bring a CEO in to run things for me. We’re close to passing 1M ARR after the first year and have just closed a funding round.

In short – I love bringing new products to market, but I also like to challenge the way I approach launches, growth strategies and organisational structure.

What’s been the highlight of building these companies so far?

Seeing HeySummit flourish without me in the CEO position.

From your experience, what’s the #1 piece of advice you’d give to other SaaS leaders?

By all means absorb information from others but ultimately, honing your own ability to make judgments on key decisions and strategies is what really counts.

Optimise your efforts around learning by ‘doing’.

Recommend one book that’s helped you as a leader?

Carnegie, by Peter Krass

New call-to-action

Sign up to our newsletter

LATEST | POSTS

Hopin - Banner images

Brand-building, category creation and AMA with Anthony Kennada, CMO, Front

SaaStock Engage offers a membership for SaaS Founders to connect with peers, learn from experts, and supercharge your growth. Membership includes regular online events led by SaaS subject matter experts, functional leaders, and fast-growing CEOs. We were delighted to welcome Anthony Kennada – CMO at Front and previously CMO at Gainsight – to an exclusive…

Podcast Banner (Landscape)

Moving your company upmarket with LB Harvey, Front

LB Harvey, CRO at Front joins Alex Theuma on The SaaS Revolution Show to talk about moving from a bottoms-up adoption model to up-market growth. She also shares her journey from Intercom to Front: she led the customer-facing teams that grew Intercom from $40 million to $200 million in revenue and she recently joined Front…

growth marketing apac

Getting started with growth marketing in the Asia-Pacific region

A 2020 report by Salesforce Datorama (Marketing Intelligence Report: Asia-Pacific) found that approximately 94% of respondents have shifted priorities to focus on marketing-led growth within the last year. “While traditional marketing continues to play an important role within Asia-Pacific, there is an overwhelming sense that marketers are embracing a growth marketing mindset.” – WARC But…