Nailing Company Culture & Mission: How to Build an Environment Fit for Scale2 min read

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Remember Enron? A company that went to the highest highs only to have a dizzying fall in 2007. One of the values that Enron had put on the wall was Integrity. In hindsight no one would associate Enron with anything remotely close to integrity.

As you heard in the intro, how you reach your objective matters, the end doesn’t justify the means and you have to be intentional about doing it the right way when it comes to people. As it turns out, putting values on the wall means nothing.

This week on the SaaS Revolution Show we bring you a session from our recent SaaStock West Coast conference where a stellar panel discusses how to nail Company Culture & Mission and How to Build an Environment Fit for Scale. What this means is creating a sustainable company with healthy culture, good demeanor and authentic behaviours exuded by everyone. Moderated by Solu Nwanze, Director, Business Operations, Zendesk it features Sonja Gittens Ottley, Head, Diversity & Inclusion, Asana, Emma Eschweiler, VP, Silicon Valley bank, Steven Shapiro, VP Marketing (Americas), Clevertap and BJ Lackland, CEO, Lighter Capital.

They talk in detail how to prepare for a more dynamic workplace and build a more productive and engaged workforce and touch on important topics such as hiring, culture add, rather than culture fit, how to run a company and why you should act as a parent to your team.

As we are just days away from our flagship conference in Dublin, we want to make sure you think about these softer topics as much as you do about product market fit, go to market and outbound sales strategy. Culture, inclusivity and equality matter far more than you think and if you don’t spend time on them you could find yourself in Enron’s shoes, with empty words hanging off your walls. If you still haven’t, grab a last minute ticket for SaaStock19 where 230 speakers will bring useful and thought provoking content across seven stages.

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