What 15 SaaS companies taught Jakob Marovt about succeeding (or not) in SaaS1 min read

Jakob Marovt succeeding in SaaS

On this month’s episode of The Struggle, we host Jakob Marovt, a serial SaaS product builder and Growth consultant. In the last 10, years he has worked for and with around 15 SaaS companies, co-founding one of them – Pipetop. In the process he has learned what succeeding in SaaS looks like.

A computer science graduate by education, Jakob never actually practiced it professionally. Instead, his fascination early on was with product and growth and Jakob naturally evolved into a technical growth expert.

This isn’t the first time we host Jakob. Back in 2015, Alex spoke with him when he was about a year into his Pipetop experience. At the time things were going great. As we find in the conversation for this episode, making the lead generation SaaS database work as a business model was already showing as tough at the time. He and his co-founder persisted for another six months but as Jakob admits in retrospect, they let it linger on for too long. Eventually, they folded the company. Jakob sees the experience as important learning but not something he is particularly proud of. One of the most important lessons it has taught him is that to succeed, a founder needs to have a very strong insight about an industry. It’s the only place where a truly outstanding idea can stem.

Hear Jakob tell us in detail about the Pipetop story and all of his insights.

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