The role of the CMO: Tech, trends, transitions2 min read

The-role-of-the-CMO.001

On this week’s episode of the SaaS Revolution Show, we take you back to the SaaStock18 stage for a panel on the role of the B2B SaaS CMO. Moderated by Eileen O’Mara, EMEA CMO, it features Heather Zynczak, CMO at Pluralsight, Meagen Eisenberg, CMO at MongoDB, and Ryan Carlson, CMO at Okta.

Their insightful conversation covers a large array of topics, on which, sometimes, their opinion differ. From how their companies stay more customer focused, what their marketing tech stack looks, and how they help their teams be on the cutting edge of MarTech all the way to what room there is for branding, creativity, and knowing your own weaknesses.

Who are the panellists?

Over the last 20 years, Eileen has worked in a variety of international roles with large and medium-sized organizations supporting companies to transform their business through technologies.

Heather is focused on leading a data-driven marketing organization that delivers real qualitative results. She spends her time driving go-to-market strategy and increasing global brand visibility.

Meagen brings more than 19 years of experience in the high-tech industry to her role at MongoDB.

Ryan oversees Product Marketing, Corporate Marketing, Demand Generation, Sales Development and Pipeline Strategy and Operations.

What you will learn from them:
  • What is the best B2B lead generation program
  • How to hire and retain great marketing talent
  • How to think about social media in an industry obsessed with ROI

Beyond this panel, during the two days of SaaStock18, we packed a lot of SaaS marketing content. Invaluable advice from April Dunford on how to position products better, Kieran Flanagan explaining how to run growth-minded teams, and David Gerhard telling how to make the brand the biggest revenue generator were just a few of the highly tactical and practical sessions we held.

What these speakers and other marketing professionals shared will advise how you think about SaaS marketing and help you implement cutting-edge practices to improve your activities. If you didn’t get a chance to see these and all the other talks at SaaStock18, we have recordings of all of them, which you can binge watch.

Sign up to our newsletter

LATEST | POSTS

Podcast Banner Mathilde Collin

Designing for quiet – in product and in business with Mathilde Collin, Front

This extra-special episode of The SaaS Revolution Show comes straight from the online stage at SaaStock Remote. Join Mathilde Collin, CEO and co-founder of Front, in conversation with Alyssa Newcomb, technology reporter for Today.com and NBC News, as they discuss designing for quiet in product and in business. Watch the video of this episode, or…

Podcast banner - Stephen McIntyre

Expanding into Europe: lessons for US SaaS startups with Stephen McIntyre, Partner at Frontline Ventures

Stephen McIntyre, Partner at Frontline Ventures is this week’s guest on The SaaS Revolution Show. Currently Partner at Frontline Ventures, Stephen was previously at Twitter and Google, before moving into VC. He was one of Twitter’s first employees outside of the US, and joined Google during a period of hypergrowth. He brings his experience as…

How to ready your SaaS startup for growth post-COVID19

Use the storm to prepare for smooth sailing: How to ready your SaaS startup for growth post-COVID-19 

This is a guest post from Dan Wheatley – CEO and co-founder of StraightTalk Consulting, a SAAS operations and growth consultancy which works with B2B founders to implement long term data-driven growth strategies. While the current lockdown has hit businesses of all shapes and sizes, early-stage SaaS startups are particularly feeling the pressure as enterprise consumers…