The role of the CMO: Tech, trends, transitions2 min read


On this week’s episode of the SaaS Revolution Show, we take you back to the SaaStock18 stage for a panel on the role of the B2B SaaS CMO. Moderated by Eileen O’Mara, EMEA CMO, it features Heather Zynczak, CMO at Pluralsight, Meagen Eisenberg, CMO at MongoDB, and Ryan Carlson, CMO at Okta.

Their insightful conversation covers a large array of topics, on which, sometimes, their opinion differ. From how their companies stay more customer focused, what their marketing tech stack looks, and how they help their teams be on the cutting edge of MarTech all the way to what room there is for branding, creativity, and knowing your own weaknesses.

Who are the panellists?

Over the last 20 years, Eileen has worked in a variety of international roles with large and medium-sized organizations supporting companies to transform their business through technologies.

Heather is focused on leading a data-driven marketing organization that delivers real qualitative results. She spends her time driving go-to-market strategy and increasing global brand visibility.

Meagen brings more than 19 years of experience in the high-tech industry to her role at MongoDB.

Ryan oversees Product Marketing, Corporate Marketing, Demand Generation, Sales Development and Pipeline Strategy and Operations.

What you will learn from them:
  • What is the best B2B lead generation program
  • How to hire and retain great marketing talent
  • How to think about social media in an industry obsessed with ROI

Beyond this panel, during the two days of SaaStock18, we packed a lot of SaaS marketing content. Invaluable advice from April Dunford on how to position products better, Kieran Flanagan explaining how to run growth-minded teams, and David Gerhard telling how to make the brand the biggest revenue generator were just a few of the highly tactical and practical sessions we held.

What these speakers and other marketing professionals shared will advise how you think about SaaS marketing and help you implement cutting-edge practices to improve your activities. If you didn’t get a chance to see these and all the other talks at SaaStock18, we have recordings of all of them, which you can binge watch.

Diversity for Irina-01-01

The 12 Amazing Partners Bringing Diversity & Inclusion To SaaStock19

While we’re completely committed to ensuring that SaaStock events offer an incredible return on investment, we’re well aware of the fact that a multi-day conference in a foreign country may be an unattainable expense for many. When minorities and marginalized voices are excluded as a result of financial barriers, industry events can rapidly become unrepresentative…


The Start Of Something Big: 20 Startups To Watch

SaaStock has always been about taking things to the next level, be that connections, knowledge or fledgling enterprises. Startups are the lifeblood of the SaaS space, and every year we’re floored at the initiative and creativity of the new businesses that flock through our doors. At the heart of our Dublin event is our Startup…

diversity panel.001

Nailing Company Culture & Mission: How to Build an Environment Fit for Scale

Remember Enron? A company that went to the highest highs only to have a dizzying fall in 2007. One of the values that Enron had put on the wall was Integrity. In hindsight no one would associate Enron with anything remotely close to integrity. As you heard in the intro, how you reach your objective…