The SaaS Founder’s Guide to Meeting Investors in a Hybrid World1 min read

The SaaS Founders Guide to Meeting Investors in a Hybrid World

In a year of massive uncertainty and upheaval, the Atomico State of European Tech report found that 2020 was on track to be a record year for the amount of capital invested into European technology companies.

Despite that, 46% of founders said that access to capital was the biggest challenge they faced in 2020. So to help you overcome this challenge, we’ve put together this guide, bringing together insights from both founders and investors on raising funding in a fully-remote or hybrid world.

In this post we cover:

  • Meeting investors in a remote or hybrid world: what’s changed?
  • What to look for when meeting with investors
    • Alignment on big-picture goals
    • Will this work as a long-term partnership?
    • Why you should do your own reference checks
    • What to do if you receive a pre-emptive offer
  • What investors are looking for when they meet with founders
    • The pitch
    • Know your SaaS and growth metrics
    • Resilience: the most important trait your team can have right now


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