SaaS comes in all shapes and forms! With each new conference we welcome more and more diverse solutions, teams and ways to grow. No better way to understand where the industry is going than looking at startups just coming on to the scene and bootstrapping slowly but steadily the scrappy way.

We will gather over a hundred of them at SaaStock18 for our inaugural Startup Program Day where we will offer them an uncanny support, mentorship and connection with peers and relevant stakeholders. We look forward to meeting them and becoming part of their journey to the SaaS greatness they are destined for. Apply for the SaaStock Startup Program nowas places are limited.


ClickCease provides software that prevents fraudulent clicks on website ads. Fraudulent clicks are a common way for competitors to deplete a company’s ad budget and reduce its ROI. ClickCease’s code monitors and analyses every mouse click on ads and detects those that have the characteristics of a fraudulent click. This includes a click’s history, mouse behavior, browser, etc. Once such a click is captured, the IP it comes from is blocked.

CEO: Yuval Haimov
Founded: 2014
Based in: Tel Aviv, Israel
Funding to Date: N/A


Continually see traditional lead generation forms as outdated and inefficient. And while live chat can be useful for customer support, it’s not responsive enough in other situations. That’s why Continually have developed a platform that offers an automated alternative to both lead forms and live chat. Through Continually’s platform companies can create automated smart conversations that engage and direct customers according to their interests. In turn, customers can book meetings based on the availability set by the company without the need for manual approval.

CEO: Paul McKeever
Founded: 2018
Based in: Belfast, United Kingdom
Funding to Date: N/A


Thanks to Demio’s webinar platform, businesses can leverage the power of personal conversations at a scale. Demio enables marketers to create, market and host webinars successfully without the technical headache. Through their platform, webinar attendance is as simple as one click and goes right through users’ browsers. Webinars are streamed in real-time HD, and attendees can share their webcams as well as screens.

CEO: David Abrams
Founded: 2014
Based in: Tampa, Florida, USA
Funding to Date: N/A


Document360, a spin off product from BizTalk360, provides companies with everything they require to create a complete self-service knowledge base software. Companies can use it to create help centers for customer and end users. These help centers have a simple and clean design, with a focus on readability and access to content. Document360 can also be used to create, organise and publish help articles for editors and writers.

CEO: Saravana Kumar
Founded: 2010
Based in: Kent, United Kingdom
Funding to Date: Bootstrapped


Eyeson offer a highly flexible and developed video conferencing solution for B2B businesses. Their solution is in particular tailored to meet the conferencing needs of teams, and is integrated in a variety of tools. These include: Slack, Zendesk, Trello, Jira, YouTube, Facebook, and more. Eyeson’s features offer the ability to live-stream and record, to view multiple speakers through one video stream as well as to share your screen or a whole meeting room..

CEO: Andreas Kröpfl
Founded: 2010
Based in: Graz, Austria
Funding to Date: €1.2M from eQventure


According to Flowbox, 92% of consumers trust content from friends and family more than any other forms of brand messaging. Their software helps brands capitalise on user generated content (UGC) to build trust and provide social proof to buyers throughout their journey. It allows companies to leverage customer social content, “digital word of mouth”, such as posts, tweets, photos, and videos.

CEO: Marcus Carloni
Founded: 2016
Based in: Stockholm, Sweden
Funding to Date: N/A


GoSquared have designed a platform that enables businesses to communicate with visitors and convert them into customers. Their platform combines analytics, CRM, live chat, and marketing automation in one place.

CEO: James Gill
Founded: 2006
Based in: London, United Kingdom
Funding to Date: N/A


Kandidate helps companies find the right talent. They work both with applicants looking for a job in sales, engineering, and marketing as well as with leading UK startups looking to fill roles in these fields. On the candidate side, applicants’ skills and career objectives are matched to roles that are available at such startups. On the company side, Kandidate provides candidates that have been carefully picked, based on their expertise and skills.

CEO: Alex van Klaveren
Founded: 2015
Based in: London, United Kingdom
Funding to Date: £300K

Pay with Bolt

Pay with Bolt have developed a universal payments connector between cloud software and payment gateways. The central problem they are working on is the multitude of fragmented payment solutions available to businesses. This multitude also leads to increased costs for businesses to adapt to the constant change in eCommerce. Bolt helps SaaS providers improve their software by reducing the technical, security and compliance difficulties that come with payments integration.

CEO: Phil Peters
Founded: 2012
Based in: London, United Kingdom
Funding to Date: N/A

With companies have a complete business automation tools suite at their disposal. This includes customisable dashboards, CRM, analytics and tracking, marketing automation, lead capture, extensive reporting, and much more. Thanks to the great variety of tools provided by the suite, businesses can perform their online operations faster, and with greater control and accuracy.

CEO: Colin Klinkert
Founded: 2017
Based in: Tortola, British Virgin Islands
Funding to Date: N/A


Refract want to fix sales coaching. To that end, they have created a tool that helps companies determine how to best perform in sales conversations. They do so through AI that spots the decisive moments in a conversation. Based on the business and its best sales representatives, the AI then provides personalised insight about which actions and words work best.

CEO: Kevin Beales
Founded: 2015
Based in: Newcastle upon Tyne, United Kingdom
Funding to Date: £500K from North East Technology Fund, Mercia Fund Management, and others


Straal offers online and omnichannel merchants a payments solution that goes beyond simply accepting online payments. With Straal, businesses can improve customer retention, increase cost efficiency, and protect from fraud. Through the subscription management feature, companies can ensure that they have regular and predictable revenue.

CEO: Michal Jedraszak
Founded: 2016
Based in: Warsaw, Poland
Funding to Date: N/A

Tugboat Logic

Tugboat Logic’s mission is to make security and privacy a sales and business enabler that secures clients’ trust. Their intuitive privacy management platform helps companies that don’t have their own security team get secure easily and quickly. Their system combines AI, cybersecurity best practices, industry standards and specific business policies to create the best possible RFP.

CEO: Ray Kruck
Founded: 2017
Based in: California, United States
Funding to Date: N/A

Companies all too often use different applications for sales and marketing that cannot communicate easily with each other. provide an end-to-end hyper-scalable iPaaS solution (integration Platform as a Service) to solve this challenge. Their platform helps companies “blend” their marketing and sales data through a simple interface. This includes data from CRM, marketing, mailing, social media, and sales tools.

CEO: Niko Nelissen
Founded: 2017
Based in: Ghent, Belgium
Funding to Date: N/A


Coderblock is Italy’s first AI recruitment marketplace that connects companies to digital freelancers. The platform is suitable for graphic and UX designers, frontend, backend and mobile developers, marketing specialists, and others. Coderblock helps companies and freelancers meet through AI, machine learning and VR, and enhances the working experience of remote teams. It reduces the time, cost and challenges of traditional workflows.

CEO: Danilo Costa
Founded: 2016
Based in: Palermo, Italy
Funding to Date: N/A


Customerly’s platform provides all-in-one support, feedback, and automation, bridging the gap between businesses and customers, and helping them build strong relationships. Companies can acquire leads, gather user data, as well as automate how conversations are assigned to team members and get feedback from their customers. Automation tools help companies time their messaging and marketing properly to increase engagement and convert leads.

CEO: Luca Micheli
Founded: 2017
Based in: Dublin, Ireland
Funding to Date: N/A


InlineMarket help businesses become more successful by providing them with cloud consulting and data-driven services. They work with companies to modernise their IT solutions and infrastructure, and are particularly strong with cloud transformation and cloud DevOps. InlineMarket also work with customers’ data sets to find patterns, anomalies and dependencies, and to create greater structure.

CEO: Niko Päivärinta
Founded: 2004
Based in: Helsinki, Finland
Funding to Date: N/A

Prosper Systems

Prosper Systems’s Prosper BI service is an AI-driven predictive analytics suite developed for startups, SMEs, and retail banks. Prosper BI collects and analyses a company’s historical data to offer forecasts on its cash flow, product purchasing demand, sales, and more.

CEO: George Davis
Founded: 2016
Based in: London, United Kingdom
Funding to Date: £608.1K from The SenLab Group Limited, and others

Want to be featured on a similar list and get an incredible growth experience for your startup? Apply for the SaaStock Startup Program and join us in Dublin between October 15th and 17th. It will be epic. Places are limited.