Product

Proven strategies for building MVPs, finding product-market fit and growing and scaling SaaS products and platforms

How to build a massive SaaS business selling to SMEs

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Churn is the single most important metric in any recurring revenue business. That applies to enterprise, consumer, and SME”, said Mark MacLeod, Coach, Advisor and Investor, on SaaStock’s Dublin stage. Just take a cohort of 100K of…

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Double your conversion rates, double your ARR.

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Your website is at the heart of how you end up making conversions”, said Dev Basu, CEO of Powered by Search, in SaaStock’s Founder Members workshop. Why does your founding team sell 30X better than your…

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Product-led or Sales-led. Should you make the leap?

The biggest SaaS companies are no longer building products to sell over the phone, but driving sales through the product itself. So, how are companies transitioning from a traditional “sales-led” to modern “product-led” motion? & What does this rise in user self-education and expectation mean for the future of B2B sales? In this discussion (from…

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Raising the Bar to Meet (and Exceed) Customer Experience Expectations

This is a sponsored post by Aircall. Subscription-based products offer great incentives to consumers. For one, no customer is required to live unhappily with a product that’s subpar or ill-fitting for their needs. At least not for too long. On the other hand, the companies themselves must compete fiercely for customer loyalty and satisfaction. The…

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Leveraging Product-Led Growth to Go Global: Challenges & Opportunities

Many of the fastest-growing SaaS companies in the world are product-led – think Zoom, Slack and Calendly. In 2019, Auth0 became Argentina’s 5th unicorn. The secret to their success? A product-led, global growth strategy. In conversation with Alexander Busse, Partner at NXTP Ventures, Matias Woloski, Co-Founder & CTO of Auth0 shares tactics for growing revenue…

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Product Market Fit, with Matt Lerner

Matt Lerner, Founder & CEO of Startup Core Strengths, is this week’s guest on The SaaS Revolution Show to share insights on product market fit (PMF). Learn: What you need to think about as a founder to get to product market fit Why you need to focus the entire team on getting good at attracting…

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The Challenges & Opportunities of Moving from Market Disruptor to Category Creator, with Didier Elzinga & Roli Saxena (Culture Amp)

Didier Elzinga (Founder & CEO) and Roli Saxena (Board Member) at Culture Amp, are this week’s guests on The SaaS Revolution Show. This is a session from SaaStock Remote 2021. In the foundational years of SaaS unicorn Culture Amp, Didier Elzinga – CEO and founder – heard a lot of “no’s”. The HR category was…

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The Top Mistakes CMOs make & how to avoid them, Tricia Gellman (Drift) & Brian Kardon (InVision)

Ahead of SaaStock Blueprint Series: CMO next week, Tricia Gellman (CMO at Drift) and Brian Kardon (CMO at InVision) are this week’s guests on The SaaS Revolution Show. In conversation with Alexander Theuma, Founder and CEO of SaaStock, they discuss some mistakes CMOs make and ways to overcome them: Drift’s culture of experimenting Investing in…

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From Self-Funded Startup to Profitable Unicorn. The Calendly Journey.

Last year, ⅓ of tech founders struggled to secure funding. In the early days of SaaS unicorn Calendly, raising money was also a big challenge for Tope Awotona, Founder & CEO. To get the company off the ground, he had to take a different path. This included investing his life savings, stretching every dollar and…

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Product-led growth for successful SaaS startups

This is a guest post by Hjalmar Gislason, founder and CEO of GRID, a SaaS startup based in Reykjavik Iceland. GRID is a productivity tool that transforms your spreadsheets into shareable, interactive web documents.    What is product-led growth and why does it work? If you’ve ever taken a car for a test drive, you…

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