In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI’s journey from zero to ten million ARR.
As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight.
- how he founded his business with his Co-founder in his parents’ garage in North London and how he got the “entrepreneurial bug”
- how they built their initial (and complex) infrastructure and user interface in 6 to 12 months
- how they found their first customers and figured out their pricing structure as they went along
- how they focused on a specific persona and type of user (inspired by Geoffrey Moore’s ‘Crossing The Chasm’ book)
Listen to the full episode, watch the video below and subscribe to the podcast.
Watch now, or listen to the audio-only version below:
Listen to the audio now:
SaaStock is returning to the RDS in Dublin on 17-19 October 2022. Buy your tickets now!
If you want similar tips and are looking to achieve success all year round, check out the SaaStock Founder Membership:
A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts to help you scale up your SaaS. Apply now.