In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI’s journey from zero to ten million ARR.

As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight.

David discusses:

  • how he founded his business with his Co-founder in his parents’ garage in North London and how he got the “entrepreneurial bug”
  • how they built their initial (and complex) infrastructure and user interface in 6 to 12 months
  • how they found their first customers and figured out their pricing structure as they went along
  • how they focused on a specific persona and type of user (inspired by Geoffrey Moore’s ‘Crossing The Chasm’ book)

and more.

Listen to the full episode, watch the video below and subscribe to the podcast.

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