Charting the journey of Signal.AI from Zero to $10mill ARR, with David Benigson (Signal AI)

In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI’s journey from zero to ten million ARR.

As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight.

David discusses:

how he founded his business with his Co-founder in his parents’ garage in North London and how he got the “entrepreneurial bug”
how they built their initial (and complex) infrastructure and user interface in 6 to 12 months
how they found their first customers and figured out their pricing structure as they went along
how they focused on a specific persona and type of user (inspired by Geoffrey Moore’s ‘Crossing The Chasm’ book)

and more.

Listen to the full episode, watch the video below and subscribe to the podcast.

Watch now, or listen to the audio-only version below:
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