While capital is returning to the market and we’re seeing unparalleled AI innovation, it’s still a turbulent time for SaaS. And it’s causing new challenges for founders and leaders, particularly at growth stages where new entrants are catching up, access to capital is tighter, and customers are harder to reach. 

Taking what seems like your time and your leadership’s time away from focusing on these challenges at an event can feel like a risk–especially when you’re not sure what return you’ll see. 

But SaaStock USA is different… It’s where head’s down SaaS founders and their leadership teams come to move their business forward. 

Here’s why:

We’ve built an event experience specifically for Founders/CEOs and their leadership teams. With tailored opportunities for founders, finance and GTM functions, and guaranteed networking with SaaS decision makers, you’ll leave with the knowledge and connections you need to accelerate revenue growth and scale faster, more efficiently. 

In this post, I’ll take you through the opportunities for CFOs and GTM teams at SaaStock USA–so you know what you’re getting when you buy your (heavily discounted) team tickets.

Let’s get into it:

Why your CFO needs to be there

“[CFOs] are looking for community, it’s a lonely job. If they don’t have the answers, they can’t say that to the board, they can’t say that to the CEO. SaaStock has built a wonderful way of bringing these people together to help each other out,” David Appel, Global Head of Subscription and SaaS, Sage Intacct

Post Series A, scaling SaaS is all about building repeatable processes and CFOs are best-placed to lead this journey. This requires a shift from finance as a controlling function to a strategic function that funds and drives growth initiatives. 

We’re working with leading CFOs and Sage to curate a CFO Forum agenda that will turn finance leaders into your business’ “right hand,” giving you:

  • A single source of truth for business data and health metrics,
  • A strategic advisor that can narrate business performance in the Boardroom, 
  • A CFO with the tools, knowledge, and connections to drive the sustainable yet high growth rates that investors expect. 

Across roundtable discussions, panel sessions, and insightful keynotes, CFOs will learn how to:

  • Adopt AI to improve operational efficiency.
  • Overcome the increasing pressure of driving financial efficiency across the business.
  • Perfect reporting, forecasting, and managing the Board.
  • Effectively manage cash, churn, and the health of the most important metrics.
  • Become the A-player for supporting growth, funding GTM motions, and benchmarking results.
  • Best prioritise your security, compliance, and financial risk.

Why your GTM team should attend

“Had a fantastic time connecting with fellow Revenue leaders at SaaStock. We dug into how AI is truly transforming the sector—beyond just the buzz. Huge thanks to the organizers for pushing the boundaries of traditional conferences and sparking such meaningful discussions!” Constantinos Yenis, VP of Sales & Customer Success, Holded

We constantly hear from SaaS Founders that go-to-market is one the most challenging parts of scaling a business. From finding and attracting your ICP, to retaining those customers, and growing your revenue–there’s a lot to it, even before you factor in the macroeconomic climate of the last few years. 

SaaStock USA’s GTM Track will help Directors, VPs, and C-Suite leaders in GTM, marketing, revenue, and customer success rise above these challenges and make tangible changes that will strengthen your GTM strategy across acquisition, retention, and expansion. 

Our focus on audience quality (top SaaS executives, decision makers, and investors) makes SaaStock USA a unique opportunity for GTM leaders to learn, share, and connect with peers and investors who understand the unique pressures and opportunities in 2025. They’ll get the strategies to build pipeline, speak your customer’s language, and drive real growth.

By attending, your GTM team will learn how to: 

  • Stress test your GTM strategy, remove the blockers to success, and move forward with clarity on what will actually feed your growth.
  • Future-proof your GTM motions and use AI to get ahead of the competition.
  • Successfully land bigger customers, build a power brand, and explore how to use customer data to revamp your customer journey.
  • Execute a customer-centric approach to avoid churn and keep your customers coming back.
  • Become the obvious choice in a skeptical market with a GTM strategy that speaks the right language to prospective customers.

The largest meetings program in AI and B2B software

In addition to our dedicated content tracks, SaaStock USA will also be home to Meetup – the largest meetings program at any B2B software and AI event. Across two days Meetup will facilitate 12,000+ double opt-in, one-to-one meetings to help ​​the software and AI community meet, collaborate, and do business at scale.

This automated experience is powered by the technology behind Shoptalk and Fintech Meetup. It is the best way to make meaningful connections with the entire SaaStock community.

Find out more about Meetup.

Join us at SaaStock USA 2026 (15-16 April)

Companies like Teamleader, Feefo, Salesforge, and more bring their leadership teams to SaaStock because stepping out of their day-to-day operations is a powerful tool for long term growth.

It’s a chance to look up and work on the business not just in it.

Across two days, your team will benefit from high-value meetings, learning, and team building at the biggest meetings event in the AI and B2B software industry,

Plus, we’ve got big discounts available on team tickets. 

Book today and accelerate your team’s growth in 2026.