SaaStock has been at the heart of the European SaaS ecosystem for ten years. Now the largest SaaS and AI meetings event in the industry, SaaStock Europe is the go to place for AI and SaaS founders and their leadership teams to get closer to the community, grow their networks, learn from industry titans, and secure new business.
But don’t take our word for it.
This October, business software company Teamleader is sending its 25-strong management and leadership team from across Europe to the conference in Dublin.
We spoke to Founder and CEO Jeroen De Wit to find out why he chose SaaStock and what value he’s expecting the team to get from the event.
A growing leadership team ready to learn
Founded in 2012, Teamleader is a Ghent-based scaleup with 250 team members across Europe. What started as a student project has evolved into a thriving SaaS company that’s helped over 15,000 entrepreneurs and SMEs to sell, bill, and organise their business from one platform.
Over the years, Teamleader’s leadership team has grown organically, Jeroen explained:
“We’re in a situation where we have a lot of leaders that grew from another position internally into a leadership role.”
This has created a strong and committed team the Jeroen wants to support. He encourages them to keep learning and stay connected to the broader SaaS and AI ecosystem.
With the market moving faster than ever, Jeroen decided that October marked the perfect time to get the team together – ahead of strategic 2026 planning sessions taking place in November.
He’ll be bringing all 25 managers and senior leaders across Finance, Sales, Marketing, HR, and Product to Dublin for SaaStock Europe.
Four reasons Teamleader chose SaaStock
1. A chance to look up and get in touch with the SaaS and AI community
As the company scales and internal growth challenges are front and centre, Jeroen is keen to make sure that this team keeps learning from and about the industry:
“It’s interesting to make sure that they’re constantly out there and get inspired by what’s happening in general software and SaaS businesses because as companies grow, growth issues are internal, it’s all about people, process, etc. But we need to make sure that we have eyes and ears in the outside world.”
Jeroen explained that while Belgium has a thriving SaaS community, it can mean that you’re surrounded by the same people and the same stories. SaaStock provides an opportunity to step out of this local network and connect with other leaders and companies from across the globe.
This year’s new AI-powered Meetup programme makes this even easier, offering 15,000 pre-scheduled meetings based on mutual interests and availability. Having organised their own 3,000-person SME event with similar networking features, Jeroen understands the value: “We will definitely make use of this platform.”
2. Something for every department lead
“It’s interesting to go with your leadership team because there’s definitely topics for everyone…And I think it’s good to bring managers into founder networks and founder attitudes, so that they understand what an entrepreneurial journey is all about.”
This year SaaStock is offering content tracks and peer-to-peer networking tailored to finance and go-to-market leaders. Featuring speakers from companies like Lovable, HubSpot, and OpenAI, speaking on topics including: becoming AI-native, fixing outbound strategies, and unlocking AI-powered finance – the programming will cater to everyone across Teamleader’s leadership team.
As both a founder and active investor in over 30 companies, Jeroen himself will be approaching the event from multiple angles, looking to meet new founders and startups while supporting his team’s development.
3. Team building and development
The Teamleader team is distributed across Europe and so in-person get-togethers are a valuable opportunity for team building and planning.
As such, Jeroen and team are flying into Dublin the day before the conference for workshops focused on team learning and development. He said:
“For us, it’s a mix of team building, building the team dynamics and then attending your event to ensure that we get in touch with new people and new inspiration.”
4. SaaStock comes highly recommended
Jeroen’s decision wasn’t made in isolation. Having attended SaaStock years ago and hearing consistently positive feedback from founders in his network, the choice was clear.
“I’ve had good feedback myself in the past, and there are actually a lot of founders that are happy with what you’re performing there.”
This trusted recommendation, combined with the timing, and programming, made SaaStock the obvious choice for Teamleader’s leadership development initiative.
What will success look like?
For Jeroen, success will be measured in both immediate and long-term impact. “I constantly push my leadership team to get out there to find mentors, find peers that they can ask questions to,” he explains. “I hope they can expand their personal network with interesting people.”
Beyond networking, he’s hoping that time out of the business will help them find fresh solutions that they can bring back to their teams:
“Sometimes you’re a little bit stuck in the way you look at situations. I hope we can open up their minds, give them some inspiration, and find some other ways to tackle some of the challenges they have ahead of them.”
Finally, these takeaways may become a formative part of the company’s planning for 2026 and beyond: “[SaaStock Europe] is just in time to influence the entire process of our plans, strategy, and budget, etc. for 2026. That would be a nice win if it immediately gives some input there.”
Bring your leadership team to SaaStock Europe (14-15 October)
Companies like Teamleader, Feefo, Salesforge, and more bring their leadership teams to SaaStock because stepping out of their day-to-day operations is a powerful tool for long term growth.
It’s a chance to look up and work on the business not just in it.
Across two days, your team will benefit from networking, learning, and team building at the biggest meetings event in the AI and SaaS industry,
Plus, we’ve got big discounts available on team tickets.
You only have until 22 September to register for tickets – so be quick!
